Product Management by Gabriela de Souza CampanaProduct Management by Gabriela de Souza Campana
Product ManagementGabriela de Souza Campana
I have one year of experience as a Product Manager, besides my four years as a Project Manager (1.5 at Google) and ten years as a Digital Producer.
I worked as a Product Manager at Pinktada, a high-profile marketplace for the hotel industry. I've managed the development of their MVP by organizing and cleaning up their previously messy backlog. I did that by implementing the SCRUM methodology using JIRA.
I was responsible for the following:
Connecting the founders' vision, users' requirements, and the developers' backlog; product roadmap; new features ideation; writing and refining user stories; creating and updating Jira boards; Agile BBD Development; QA and Testing; and SOP creation in Confluence.
I also worked as a Product Owner at Roomstay, a booking engine SaaS. I did the development tracking in Jira and documentation on Confluence. I was responsible for QA and cross-browser testing. I would create
Test and Learn slides with problem, observation, hypothesis, and metrics.
Also, I was responsible for establishing priorities among new features, bugs, tasks, and integration to the client's website.
I created SOPs for clients' requests, prioritization, and SLAs for client requests, i.e., MOD changes.

What's included

Backlog Grooming
Regularly reviewing, prioritizing, and refining items in the project backlog. Objectives: prioritization, refinement, estimation, collaboration, adaptation, and sprint planning preparation.
SCRUM Methodology
SCRUM methodology implementation using JIRA or CODA.
Stakeholders Connection
Founders' vision, users' requirements, and developers' backlog connection.
Product Roadmap
Strategic planning outlines the vision, goals, and planned development of the product over a specific timeframe. It provides a high-level overview of the product's evolution, key milestones, features, and enhancements that are intended to be developed and released in the future. The roadmap serves as a communication and alignment tool, ensuring that all stakeholders, including internal teams and external partners, understand the product's direction and upcoming initiatives.
New Features Ideation
Generating, collecting, and brainstorming ideas for new features or enhancements that could be added to the product. It's a crucial step in the product development lifecycle, as it helps product teams identify innovative ways to address customer needs, improve user experience, and stay competitive in the market.
User Stories
Writing and refining user stories using the following template: "As a ... I want to ... So that..."
Agile BBD Development
Agile Behavior-Driven Development (BDD) is a software development approach that combines elements of the Agile methodology and Behavior-Driven Development practices. It focuses on collaboration, clear communication, and a customer-centric approach to software development. BDD is particularly effective in aligning development teams, stakeholders, and product managers around shared understanding and objectives.
SOPs creation
Fast and detail oriented SOPs creation using Tango
QA
QA and cross-browser testing
Gabriela's other services
Starting at$71 /hr
Tags
Coda
Jira
Slack
Product Manager
Product Marketer
Product Strategist
Service provided by
Product ManagementGabriela de Souza Campana
Starting at$71 /hr
Tags
Coda
Jira
Slack
Product Manager
Product Marketer
Product Strategist
I have one year of experience as a Product Manager, besides my four years as a Project Manager (1.5 at Google) and ten years as a Digital Producer.
I worked as a Product Manager at Pinktada, a high-profile marketplace for the hotel industry. I've managed the development of their MVP by organizing and cleaning up their previously messy backlog. I did that by implementing the SCRUM methodology using JIRA.
I was responsible for the following:
Connecting the founders' vision, users' requirements, and the developers' backlog; product roadmap; new features ideation; writing and refining user stories; creating and updating Jira boards; Agile BBD Development; QA and Testing; and SOP creation in Confluence.
I also worked as a Product Owner at Roomstay, a booking engine SaaS. I did the development tracking in Jira and documentation on Confluence. I was responsible for QA and cross-browser testing. I would create
Test and Learn slides with problem, observation, hypothesis, and metrics.
Also, I was responsible for establishing priorities among new features, bugs, tasks, and integration to the client's website.
I created SOPs for clients' requests, prioritization, and SLAs for client requests, i.e., MOD changes.

What's included

Backlog Grooming
Regularly reviewing, prioritizing, and refining items in the project backlog. Objectives: prioritization, refinement, estimation, collaboration, adaptation, and sprint planning preparation.
SCRUM Methodology
SCRUM methodology implementation using JIRA or CODA.
Stakeholders Connection
Founders' vision, users' requirements, and developers' backlog connection.
Product Roadmap
Strategic planning outlines the vision, goals, and planned development of the product over a specific timeframe. It provides a high-level overview of the product's evolution, key milestones, features, and enhancements that are intended to be developed and released in the future. The roadmap serves as a communication and alignment tool, ensuring that all stakeholders, including internal teams and external partners, understand the product's direction and upcoming initiatives.
New Features Ideation
Generating, collecting, and brainstorming ideas for new features or enhancements that could be added to the product. It's a crucial step in the product development lifecycle, as it helps product teams identify innovative ways to address customer needs, improve user experience, and stay competitive in the market.
User Stories
Writing and refining user stories using the following template: "As a ... I want to ... So that..."
Agile BBD Development
Agile Behavior-Driven Development (BDD) is a software development approach that combines elements of the Agile methodology and Behavior-Driven Development practices. It focuses on collaboration, clear communication, and a customer-centric approach to software development. BDD is particularly effective in aligning development teams, stakeholders, and product managers around shared understanding and objectives.
SOPs creation
Fast and detail oriented SOPs creation using Tango
QA
QA and cross-browser testing
Gabriela's other services
$71 /hr