Your product works, but users still get confused, drop out of important flows, or take more steps than they should.

I review one critical user journey or closely related product area to identify the UX problems that matter most, explain why they matter, and provide a prioritized plan for what to improve next.

This service works for web apps, mobile apps, B2B SaaS, dashboards, and internal tools. I combine expert UX review with any existing research, analytics, support feedback, or session recordings you can share.

Review of one critical user journey or tightly connected product area

Annotated UX findings with screenshots and supporting evidence where available

Severity and relative effort for each issue

Specific recommendations for improvement

Prioritized Now / Next / Later action plan

Structured Figma or FigJam audit, exportable as PDF

60-minute walkthrough of the findings and recommendations

I start by understanding your product, users, business goals, and the journey you want to review.

The standard audit is based on expert UX review and any existing evidence you can provide, such as:

User research or previous usability findings

Analytics and product data

User feedback or support tickets

Session recordings

For each important issue, I document:

Finding — what is not working

Evidence — where the issue appears and what supports it

Impact — why it matters for the user or product

Severity — Critical, High, Medium, or Low

Recommendation — what I suggest changing

Relative effort — Small, Medium, or Large

I then organize the recommendations into Now / Next / Later so your team has a clear order for what to address first.

What’s creating friction — the UX issues affecting the journey

Why it matters — the likely impact on users and the product

What should change — specific recommendations rather than generic UX advice

What to fix first — a prioritized plan based on severity and relative effort

The goal is to help your team decide what is worth improving before investing more time in redesign or development.

Teams that know something in the product isn’t working but aren’t sure what to fix first

Products preparing for a redesign

Startups that built quickly and have accumulated UX debt

Teams reviewing a critical journey before investing more engineering time

Product teams that want an external perspective before making larger design decisions

The standard audit does not include production-ready redesigns, development, or new primary research such as user interviews and usability testing.

Where useful, I may include simple annotations, rough sketches, or references to make a recommendation easier to understand.