Individual and memorable 🥦 Branding based on creativity 💜

Marina Koroleva

(0)

Starting at

350

About this service

Summary

Launch your brand successfully with the Brand Identity Sprint ⚡️package!

This package is ideal if you are: - Looking to launch a new business asap - Need to spruce up your existing business - Need a fast and cost efficient branding solution

As the result of Brand Identity Sprint ⚡️ you will be outfitted with all the things that you need to successfully launch or update your business: a brand spanking new logo suite, colors, typography and a set of brand elements suitable for further application for print or online needs of your brand.

My unique style and empathetic approach ensure that each project will meet your needs. It's like I'm X-raying a product or service and adding the coolest things to the graphic design, which makes the product or service memorable and stands out in the market.

[ What's included ]:

💬 A Quick Chat

We will define your aesthetic, set your brand’s tone, clarify deliverables and discuss expectations (over a call or a text-chat)

🍄 Moodboard

Two moodboard options are based made to reflect your brand’s identity and establish creative direction, based on our discussion. It might include photography, typography, graphic design samples to communicate the intended look and feel of your brand. Client shall pick one of the moodboards are the project's creative direction.

😍 Logo Suite*

Primary logo, secondary logo, submark, favicon

💜 Color Palette*

The color system includes your brand colors + the digital and print values + pairings

✍️ Typography*

Font system will be proposed (heading, subheading, body text) along with in-use sample. Fonts may be paid or free. Paid font purchase is the client's responsibility. (In case a paid font is proposed, a similar free option will be offered as well)

🥦 Brand Elements*

This may include a brand pattern, icons and/or branded images

🤝 Review [by client]

All steps indicated with a "*" are subject to 2 rounds of client review, feedback and subsequent modification by the designer.

✨ Handover + Brand Guide

Polished final files (PNG, SVG, PDF, etc) ready for use in print and online, along with a comprehensive Brand Guideline document for a smooth future use of your brand new branding

Process

🔍 [ Discovery and Moodboard ]

To get started, I must understand what your brand is all about, what you stand for and what kind of results are we looking to achieve. With this in mind, we shall chat and go over a list of questions aiming to understand you & your brand better. A set of two moodboard options will be made to reflect your brand’s identity; choosing one we will establish creative direction for the project.

👩🏻‍💻 [ Design ]

I embark on creating the logo suite, color options and typography for you. These will form your new visual identity, set you apart from your competitors and create recognition amongst your clients.

🤝 [ Review & Finalizing ]

To kick off the final stage to this project, you will receive the logos, colors and typography for review. Upon hearing your feedback, it will be incorporated into the designs; making sure it is suiting your vision of your brand. As the final stage, supporting brand elements will be crafted (up to 5). This may include supporting icons, brand graphics or brand photography.

TAGES OF WORK 📅

1. Discussing all the details, getting to know the project (1 day).

2. Signing the contract, making an advance payment (1 day).

3. Presentation of the concept and part of the corporate identity (3 days).

4. Completion of the entire corporate identity (5 days).

5. Layout of the guideline (corporate identity guide) (3 days).

FAQs

How many moodboards will I receive and what do they entail?
You will receive 2 moodboard concepts, that may include photography, typography, graphic design samples and colors. These will be used to set the mood and tone of the project, identify the creative direction in which the project will be moving. The moodboards are custom made to suit your brand, it's message, positioning and the target audience. Moodboards are custom researched for each individual project. You will be free to choose your preferred option from the 2 provided.
How many logo design concepts will I receive? Can I provide feedback?
You will receive 2-3 logo design concepts. These may be hand-drawn or digital drafts; from which you will be able to choose your preferred option and provide feedback, upon which the concept chosen will be adjusted and improved to be finalized.
If I already possess some brand elements that I want used, can they be incorporated?
Your existing brand elements are welcome. For example, it can be a pre-existing logo that needs improving or your preferred font or color. All will be taken into consideration when crafting your new visual identity.
What do the additional brand elements entail?
These can be patterns, brand icons, graphics or photography. For example, you might need a pattern for your wrapping paper; icons to represent your specific product or service or your product's photoshoot professionally edited. Up to 5 units of graphics is included into this package. Any additional elements after the 5 unit mark can be developed for an additional hourly charge.
What file types will be included in the final package?
The final package will include files in various formats such as vector (AI or EPS), PNG (with transparent background), and/or JPEG.
How does the revision process work, and what if I need more than two revisions?
During the revision rounds, you can provide feedback on the initial concepts, and I will make necessary adjustments to align the logo with your vision. If you require more than the included two rounds of revisions, additional revisions can be provided at an added cost. This ensures that you are completely satisfied with the final design.
How can I best prepare for the initial consultation to ensure a successful design process?
For the initial consultation, it's helpful to have a clear understanding of your brand vision, target audience, and any specific design preferences or inspirations. The more information and context you can provide, the better I can tailor the initial concepts to suit your brand's unique identity.

What's included

Product design will be the key to success!
As the result of Brand Identity Sprint ⚡️ you will be outfitted with all the things that you need to successfully launch or update your business: a brand spanking new logo suite, colors, typography and a set of brand elements suitable for further application for print or online needs of your brand.

Example projects