Brand Strategy

Starting at

$

1,000

About this service

Summary

As a freelance brand strategist, I dive deep into the DNA of your brand, dissecting what makes it tick and how it stacks up against the competition.
I'll get under the hood of your target audience, figuring out what they're all about, what makes them tick, and how your brand can become their go-to choice.
Then, I'll help you carve out a unique space in the market, a spot that's so you, it's like your brand's own fingerprint. We'll craft a brand identity that's not just visually appealing, but also resonates with your audience on a deeper level.
But it doesn't stop there. I'll map out a clear, actionable brand strategy, a roadmap that guides you on how to bring your brand to life, how to communicate it, and how to make it shine.
And to top it all off, I'll hand over a set of brand guidelines, your brand's bible, if you will. It's a tool that ensures your brand stays consistent, recognizable, and powerful, no matter where it shows up.
So, are you ready to transform your brand from just another name in the market to a force to be reckoned with? Let's do this.

What's included

  • A comprehensive PDF report

    My deliverable will be a comprehensive PDF report that includes: Brand Analysis: A detailed examination of your current brand identity, positioning, and strategy, highlighting strengths and areas for improvement. Competitive Landscape: An overview of your competitive environment, identifying key competitors and their brand strategies. Target Audience Profile: A deep dive into your target audience, including their demographics, psychographics, and buying behaviors. Brand Positioning Strategy: Recommendations for how your brand should be positioned in the market to differentiate from competitors and resonate with your target audience. Brand Identity Guidelines: Suggestions for visual and verbal elements of your brand, including logo, color palette, typography, tone of voice, and key messaging. Implementation Plan: A step-by-step guide on how to implement the proposed brand strategy, including timelines and resources required. Measurement and Evaluation: Key performance indicators (KPIs) to track the success of the brand strategy and methods for ongoing evaluation and adjustment. As a freelance brand strategist, my deliverable will be a comprehensive PDF report that includes: Brand Analysis: A detailed examination of your current brand identity, positioning, and strategy, highlighting strengths and areas for improvement. Competitive Landscape: An overview of your competitive environment, identifying key competitors and their brand strategies. Target Audience Profile: A deep dive into your target audience, including their demographics, psychographics, and buying behaviors. Brand Positioning Strategy: Recommendations for how your brand should be positioned in the market to differentiate from competitors and resonate with your target audience. Brand Identity Guidelines: Suggestions for visual and verbal elements of your brand, including logo, color palette, typography, tone of voice, and key messaging. Implementation Plan: A step-by-step guide on how to implement the proposed brand strategy, including timelines and resources required. Measurement and Evaluation: Key performance indicators (KPIs) to track the success of the brand strategy and methods for ongoing evaluation and adjustment. This report will serve as a roadmap for your brand's strategic direction, helping you to build a strong, consistent, and impactful brand presence in your market.


Duration

3-4 weeks

Skills and tools

Brand Strategist
Marketing Strategist
Figma

Work with me


More services

STARTING AT

$800

fixed rate, 1-4 weeks