Marketing Assessment

Patrice Ayling

Starting at

2,000

About this service

Summary

The purpose of a marketing assessment is to determine the current state of a company’s marketing strategy and identify opportunities for improvement.

Useful to stakeholders and practitioners alike, this deliverable includes a company marketing SWOT analysis, identification of target market(s), customers and competitors, including competitive analysis, execution plan options and sample budgets.

The marketing assessment is the foundation for a documented marketing strategy and marketing projects going forward.

What's included

Marketing Assessment
Gather Background: Meet team and key stakeholders. Identify existing marketing activities and assets. Complete marketing SWOT analysis.
Target Market Identification
What is the company’s industry, and which markets does it need to play in Buyer persona(s): Who is/are the ideal customer(s) and how can they be reached? Develop competitive analysis – what marketing efforts are competitors executing?
Marketing Channel Analysis
Identify opportunities for each marketing channel, e.g., Web, Content, Social, SEO, SEM, Third-Party Platforms, others, etc.
Execution Plan Recommendations + Budget
Provide options for consideration to move forward and sample budget(s).

Duration

3 weeks

Skills and tools

Digital Marketer

Growth Marketer

Marketing Strategist