The purpose of a marketing assessment is to determine the current state of a company’s marketing strategy and identify opportunities for improvement.
Useful to stakeholders and practitioners alike, this deliverable includes a company marketing SWOT analysis, identification of target market(s), customers and competitors, including competitive analysis, execution plan options and sample budgets.
The marketing assessment is the foundation for a documented marketing strategy and marketing projects going forward.
The purpose of a marketing assessment is to determine the current state of a company’s marketing strategy and identify opportunities for improvement.
Useful to stakeholders and practitioners alike, this deliverable includes a company marketing SWOT analysis, identification of target market(s), customers and competitors, including competitive analysis, execution plan options and sample budgets.
The marketing assessment is the foundation for a documented marketing strategy and marketing projects going forward.