Marketing Strategy by Patrice AylingMarketing Strategy by Patrice Ayling

A marketing plan is a living document and an essential part of any organization's success. The purpose of a marketing plan is to help a business determine how to achieve their goals, which marketing tactics to use and to aid data-driven decision-making.

The document will identify a company's target audience, set goals and establish a budget. Additionally, the marketing plan includes an online competitive analysis, identification of buyer persona(s) for development, which guides positioning and how to connect with customers.

Example work