Marketing Strategy by Patrice AylingMarketing Strategy by Patrice Ayling

A marketing plan is a living document and an essential part of any organization's success. The purpose of a marketing plan is to help a business determine how to achieve their goals, which marketing tactics to use and to aid data-driven decision-making.

The document will identify a company's target audience, set goals and establish a budget. Additionally, the marketing plan includes an online competitive analysis, identification of buyer persona(s) for development, which guides positioning and how to connect with customers.

What's included

Documented Plan

Strategy, Analysis + Execution - Includes Microsoft Word and PDF - Select delivery format in Microsoft PPT, Google Slides or Canva

Overview

- Strategy Summary - SWOT Analysis

Objectives

- Identify marketing goals - Key projects - Reporting success metrics

Target Market Identification

- What is the company’s industry and which markets does it need to play in? - Buyer persona(s) – who are the ideal customer(s) and how can they be reached? - Develop competitive analysis – what marketing efforts are competitors executing?

Marketing Channel Selection

Identify opportunities for each marketing channel - Website - Content - Social Media - Paid Social - Email - Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - PR & Marketing Communications - Account-Based Marketing - Third-Party Platforms

Presentation

- Everything you need to present your marketing plan in slide format (Select Microsoft PPT, Google Slides or Canva Template) - Select me to present your plan (separate engagement)

Example work

Strategic Marketing Plan + Execution

Patrice's other services

Marketing Assessment$2,000

Email Marketing Contact for pricing

Starting at$10,000

Schedule a call

Duration8 weeks