BRAND GUIDELINES: Elevated Branding Kits That Speak Your Story

Rebecca Hayter

Contact for pricing

About this service

Summary

I offer custom brand kits that bring your unique vision to life, combining cohesive design elements like logos, color palettes, typography, and guidelines for consistent brand communication. With extensive experience in creative direction, I have a keen eye for designs that not only look stunning but also resonate deeply with your audience, ensuring your brand leaves a lasting impression. My approach balances aesthetics and strategy, creating a brand identity that people connect with and remember.

Process

Discovery & Consultation We start with a detailed conversation/email thread to understand your brand's vision, goals, audience, and preferences. This step ensures that I capture the essence of your brand and align it with your unique needs.

Research & Strategy I dive into competitive analysis and market trends, identifying what sets your brand apart and how to visually communicate that effectively.

Concept Development Based on our consultation and research, I create initial design concepts for your brand elements, including logo ideas, colour palettes, and typography options.

Feedback & Refinement You review the concepts, share your thoughts, and we collaborate to refine the designs until they align perfectly with your vision.

Design Finalisation Once approved, I finalise all brand elements, ensuring high-quality deliverables for both digital and print use.

Brand Guideline Creation I compile everything into a clear, easy-to-follow brand guideline document, outlining logo usage, colour codes, typography, and more for consistent application.

Delivery & Support I deliver all files, including logo variations, typography files, and the brand guideline. I also provide post-project support to address any questions or additional needs you might have.

What's included

The Brand Guide
A PDF print-ready and web-ready format of your brand guidelines. The guide includes: Brand Story: Your “who we are” moment. Visual Identity: Logos, colours, typography, icons—your brand’s visual toolkit! Voice & Messaging: How to talk the talk with tone, voice, and key messages. Imagery & Photography: What images should represent your brand, from photos to illustrations. Digital Guidelines: Keeping it consistent online across websites and social media. Brand Applications: How the brand looks in real-world applications, like business cards, packaging, and ads. Asset Management: All the files and fonts, neatly packaged for easy access. Brand Protection: A little “don’t mess with this” section to keep the brand safe and sound.
Free Letterhead!
A letterhead design, which includes the brand’s logo, business name, address, contact details, and any other relevant information (like website, email, or social media handles). It should be clean, professional, and aligned with the brand identity.

Recommendations

(5.0)