PACKAGING DESIGN: Custom Packaging to Elevate Your Brand

Rebecca Hayter

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About this service

Summary

I offer custom packaging design that not only elevates your product but also tells your brand’s unique story through creative and functional designs. With over 10 years of experience in packaging and brand identity design, I bring the expertise of a creative director and a keen eye for design that resonates with both the market and consumers. My designs are crafted to be visually appealing, practical, and aligned with current trends to ensure your product stands out on the shelf.

Process

Discovery & Consultation We begin by discussing your product, brand, target audience, and specific packaging needs. This ensures I fully understand your goals and vision for the packaging.

Research & Market Analysis I research industry trends, competitors, and consumer preferences to ensure your packaging stands out and aligns with what the market expects while remaining unique.

Concept Development Based on our discussion and research, I create several initial design concepts that reflect your brand identity and appeal to your target audience.

Presentation & Feedback I present a curated selection of packaging concepts for your review. Your feedback will help me refine and adjust the designs to meet your expectations.

Refinement & Detailing After incorporating your feedback, I finalise the design, paying attention to every detail such as colour schemes, typography, and material considerations.

Finalisation & Dielines I prepare the final design files, including dielines, mockups, and high-resolution files in formats like AI, EPS, PNG, and PDF for print and digital use.

Delivery & Support You receive the complete packaging design package, along with all relevant files and a guide for production.

What's included

Concept Development
Initial Design Concepts: Multiple sketches or mockups illustrating different design directions for the packaging, including layout, colour schemes, typography, and brand integration. This comes in the form of a mood board packed with visual inspiration and references to communicate design style, materials, textures, and overall brand mood.
Final Packaging Design Files
Print-Ready Artwork: The final design files in formats like Adobe Illustrator (AI) prepared for printing. (This would be in the desired colour code, with the desired printing marks like bleed and cut lines) These include: Label Design: If applicable, the design for product labels (e.g., for bottles, jars, etc.). Box/Carton Design: Full design layout for folding cartons, boxes, or outer packaging.
File Packaging
Production-Ready Files: All files delivered in appropriate formats for print production, including PDFs with crop marks, bleed, and color profiles for print. Fonts and Assets: All necessary fonts, logos, and graphic assets in editable formats. Printing Instructions: Specific instructions on how the packaging should be printed, including bleed, margins, dieline placement, and folding guides.
Sustainability & Compliance Documentation (if applicable)
Sustainability Considerations: If the packaging design incorporates eco-friendly materials or sustainability principles, details about these choices, including recyclable or biodegradable materials, and their impact on production. Compliance and Legal Requirements: Information about any required regulatory compliance (e.g., nutrition facts on food packaging, ingredient lists, certifications) and any legal requirements for labeling or warnings.
Packaging Design Guidelines for Production
Production Specifications: A document or set of documents outlining the best practices and details for manufacturers to follow in order to maintain design quality during production. Quality Control Standards: Instructions on quality checks to be made during the production process to ensure the packaging matches the design as intended.

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