Heart-centered, Strategic Brand Identity Design by Karen Iwami

Heart-centered, Strategic Brand Identity Design

Karen Iwami

Contact for pricing

About this service

Summary

I create authentic brand identities for wellness, fitness, beauty, and women-owned businesses by genuinely connecting with your story, goals, and vision. As a multidisciplinary designer, I bring versatility to every project—whether you need a complete brand system, a stunning website, or compelling presentations. You'll get a collaborative partner who truly cares about the details and is invested in bringing your unique brand to life.

FAQs

What type of businesses do you work with?
I enjoy working with freelancers, small business owners, and entrepreneurs in various industries such as wellness, food, retail, coaching, consulting, fitness, and more. I value diversity and working with women, the LGBTQ+ community, and socially conscious businesses.
Can you design "just a logo"?
I would be doing you a disservice by making "just a logo" because it's only one piece of a big picture. Without a strong foundation, it won't create the lasting impact for your business to thrive. How you tell your story & show people what your brand stands for is done through your brand's logo, voice, values, colors, fonts, and even photography style.
Do you provide rush design services?
Yes. Rush fees vary from 50-100% of the total project cost, depending on urgency & complexity. Rush work is any work completed significantly faster than my standard timeline, and/or outside of my scheduled hours.

What's included

Brand Strategy & Research
In-depth discovery process to define your brand's mission, values, target audience, and competitive positioning, creating a strategic foundation that guides all visual design decisions.
Logo Design
Custom logo crafted to embody your brand identity, including primary logo, alternative variations, and files optimized for digital and print use across all applications.
Color Palette & Typography System
Carefully selected color palette and font pairings that reflect your brand personality and ensure visual consistency across all marketing materials and touchpoints.
Brand Guide
Comprehensive style guide documenting how to use your brand elements correctly, including logo usage rules, color codes, typography guidelines, and visual examples for consistent brand application.
Canva Brand Kit Setup
Ready-to-use Canva brand kit with your logos, colors, and fonts pre-loaded, allowing you or your team to create on-brand graphics and marketing materials quickly and easily.
Add-On Collateral
Custom-designed brand materials tailored to your needs, including business cards, letterhead, email signatures, social media templates, icons, patterns, or any additional assets to complete your brand identity.

Skills and tools

Brand Design

Brand Strategist

Logo Designer