Custom Branding Package

Anna Bashynska

Starting at

2,000

About this service

Summary

I thrive on crafting unique and compelling brand identities that resonate with both my clients and their target audiences. Each project is a journey of discovery, where I immerse myself in my client's vision and values, transforming their aspirations into a visual language that speaks volumes about their brand.

INVESTMENT

Pricing tailored to suit individual needs and objectives. Get in touch to find out more.

Timeline

Should the project take additional time/hours outside of the agreed dates, we can extend the project at an hourly rate of $40/hour (or a weekly/monthly retainer fee).

Revisions

Up to 2 rounds of revisions allowed per deliverable. Additional rounds outside of this scope may be charged at an hourly rate of $40/hour (or a weekly/monthly retainer fee).

FAQs

What’s not included in your pricing?
• Copywriting & Proofreading (for an additional fee) • Advanced SEO (basic SEO is included; advanced SEO is available for an additional fee) • AI-generated imagery (for an additional fee) • Website hosting and subscriptions • Extra revision rounds • Font licenses
Payment terms and options
A 50% deposit is needed to reserve your spot, with the remaining balance due at the end of the project.
What happens if I need to pause or cancel the project?
If you need to pause the project, just let me know as soon as possible. We can certainly discuss a temporary pause and resume the project at a later date. However, please note that the initial 50% deposit is non-refundable, as it typically involves turning away other potential clients to secure your spot.
Will I have ownership of the final design assets?
Yes, once the project is completed and final payment is made, you will own the rights to all design assets provided, including logos, branding materials, and website files.

What's included

Discovery Call & Brand Questionnaire
A Discovery Call is an in-depth discussion to understand your brand vision, values, and goals. A Brand Questionnaire gathers detailed information about your business, target audience, and design preferences. Both tools help me create a tailored design strategy that aligns with your vision and resonates with your audience.
Moodboard
A mood board is like a visual blueprint for your brand's personality and style. It's a collection of images, colors, and fonts that capture the essence of your brand, providing a clear direction for the design process. Think of it as a creative roadmap that ensures we're on the same page and brings your brand's unique vision to life.
Logo Design
3-4 variations 1. Primary logo 2. Secondary logo 3. Submark/brandmark 4. Website favicon
Typography
I will curate a custom typography kit that complements your brand's personality and style. This will include selecting the perfect combination of fonts for headers, subheaders, and body text, ensuring consistency and cohesion across all your brand materials.
Colour Palette
A custom color scheme that resonates with your brand's personality and values. This palette will include a selection of primary and secondary colors that work harmoniously together.
Brand Guidelines
A comprehensive rulebook for maintaining consistency and coherence in all aspects of your brand's visual and communication elements. It covers guidelines for tone of voice, messaging, and any other essential aspects of your brand's identity.
Photography Directions
Includes guidelines on lighting, composition, color treatment, props, and models, as well as specific examples and inspiration for photographers and content creators.
Adds
• Illustrations/Patterns/ AI photography generation • Social Media Design (templates, covers, visuals) • Print Materials (business cards, brochures, flyers, posters, catalogs, booklets, postcards, banners, signage, letterheads, envelopes, stickers, labels, menus, invitations etc.)