Branding Identity

Antonio Salazar

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About this service

Summary

Timeline

Primary Logo and Variations

Discuss the brand's identity and understand what type of brand is being built. After that, create rough sketches. We will initially start with no color before moving on to the second stage. Will provide the best sketches and decide which logo is best for the brand.

Color Palette + Typography

Finalize the logo by infusing it with a carefully selected color scheme from the custom palette we've developed. This colored logo will be visually striking and versatile for different applications. Additionally, we will integrate an appropriate typeface into your branding strategy, ensuring a consistent and cohesive appearance across all materials and reinforcing your brand's unique identity.

Mockups + Poster

Will create a set of realistic mockups that showcase how your brand will be displayed in practical contexts, such as on business cards, signage, and digital platforms. The variety and quantity of mockups will be discussed and tailored to your specific needs. Additionally, we'll design a promotional poster that effectively highlights your product or message while maintaining the visual consistency established in your brand's identity. These mockups and promotional poster will be tangible tools to bring your brand to life and facilitate its successful promotion.

What's included

Primary Logo + variations
The initial stage of logo development will involve presenting rough sketches for client review and approval. Provide a version in black and white.
Color Palette & Typography
I will craft a brand-specific color palette that conveys the desired personality and strength. The logo will be finalized in color and paired with an appropriate typeface that aligns with the brand.
Mockups + Poster
I will create mockups to breathe life into the brand, with the number of mockups to be determined through prior discussion with the client. Further, I will design a promotional poster to effectively advertise the product.

Example projects