What's included

• Logo

  Logo: The logo is a unique symbol or wordmark that represents the brand visually. It serves as the primary identifier of the brand and is often the most recognizable element of the visual identity system.

• Typography

  The selection of fonts or typefaces that are used consistently in brand The selection of fonts or typefaces that are used consistently in brand communications. Typography choices convey a specific tone and personality, and they contribute to the overall brand aesthetic.

• Imagery and Graphics:

  Visual elements, such as illustrations, photographs, or icons, complement the brand's message and visual style. These visuals are chosen and used consistently to reinforce the brand's visual identity.

• Layout and Design Elements:

  The guidelines and principles that dictate how various brand materials are designed and laid out. This includes guidelines for spacing, grids, and overall design hierarchy to ensure consistency and coherence across different media.

• Brand Guidelines:

  A comprehensive document that outlines the proper usage of the visual identity system. It provides specific instructions on logo placement, colour usage, typography, and other design elements. Brand guidelines help maintain consistency when different individuals or agencies represent the brand.