What's included

• Starter Brand Questionnaire

  Our project will begin with an On-boarding call were we discuss the project scope and deliverables. From there you will receive a Proposal and a Starter Brand Questionnaire so I can get to know your brand and project goals.

• Starter Brand Strategy

  After analysing your Questionnaire responses, I will devise a Starter Brand Strategy. We will schedule a 30 minute brand consultation to explain and refine the strategy, including brand values and personality.

• Creative Direction - 1 Concept

  I will begin to brainstorm multiple idea that can translate your brand strategy and values to your audience in the most appropriate way through visual language. Once a concept is established, it will be presented to you, alongside your refined brand strategy in a presentation call.

• Starter Logo Suite

  I get to work on designing your Starter Logo Suite. Always referring to your strategy, design principles and market research. This includes a primary logo and submark logo.

• Custom Colour Palette

  Colour plays a huge role in how we perceive and interact with a brand. It can affect sales, performance and brand awareness. For example, Ikea refers to their Swedish heritage by having a blue and yellow logo, creating instant recognition. A custom colour palette will be chosen depending on your brand personality, history and market sector.

• Typography Suite

  Typography is the style and presentation of the text used in your branding visuals. Just like colour, typefaces/fonts allow you to portray different moods and context. They can heavily affect consumer responses and your brand image. A typography suite will be constructed to provide the best experience for your customers.

• 1 Revision

  Within the Starter Package, you will be entitled to one free revision. As the brand strategy/creative direction will be thoughtfully curated and communicated, this revision isn't always necessary. If desired, the single revision allows you to be concise with your request. The revision will be evaluated and if it aligns with your project goals/deadlines we can come to an agreement. If more revisions are requested, a revision fee will be added.

• 2 Brand Collateral Assets

  You will be given the option to request up to 2 Starter Brand Collateral Assets to accompany your Brand Identity. This includes: Business Cards, Stationary, Gift Cards, Flyers, Letterheads.

• Starter Brand Style Sheet (PDF)

  Once all designs are signed off and finalised you will receive a Starter Brand Style Sheet which contain specifications on how to present your brand – everything from logos, typography to colour. It helps your brand remain consistent in how it looks and feels across different mediums. It is particularly useful when you have various teams working on different projects/goals. Even more so when you hire sub-contractors or an outside source that isn't particularly familiar with your brand.

• File Exchange / Unrestricted Ownership / Copyright Transfer

  Once full payment is made and all files have been exchanged, you will be asked to sign a copyright transfer document. This transfers ownership of the design over to you. I just ask for permission to show the project in my portfolio.

• File Guide

  Your logo and assets will be sent in various formats and file types. This can be daunting. To avoid confusion, you will be given a file guide that explains each one and what they are best used for.

• 30 Minute Off-boarding Call

  This call allows you to express any questions about your Starter Brand Identity. I can best advise you on how to move forward with the assets you've received, as well as ask for feedback on my design process.

• 1 Month on Catch Up (Optional)

  I will send you a brief questionnaire regarding your new brand identity. It gives me an idea on how your are putting it into practice, if you have any further questions and if you need any additional services.