What's included

• In-depth Brand Questionnaire

  Our project will begin with an On-boarding call were we discuss the project scope and deliverables. From there you will receive a Proposal and an in-depth Brand Questionnaire so I can get to know your brand and project goals.

• Whole Brand Strategy

  After analysing your Questionnaire responses, I will devise a Whole Brand Strategy. We will schedule an hour long brand consultation to explain and refine the strategy, including brand values, personality, positioning, archetypes and competitor audit.

• Creative Direction - 1 Concept

  I will begin to brainstorm multiple idea that can translate your brand strategy and values to your audience in the most appropriate way through visual language. Once a concept is established, it will be presented to you, alongside your refined brand strategy in a presentation call.

• Logo Suite

  I get to work on designing your Whole Logo Suite. Always referring to your strategy, design principles and market research. This can include: Primary Logo, Logo Variations, Logo Submark, Favicon

• Custom Colour Palette

  Colour plays a huge role in how we perceive and interact with a brand. It can affect sales, performance and brand awareness. For example, Ikea refers to their Swedish heritage by having a blue and yellow logo, creating instant recognition. A custom colour palette will be chosen depending on your brand personality, history and market sector.

• Typography Suite

  Typography is the style and presentation of the text used in your branding visuals. Just like colour, typefaces/fonts allow you to portray different moods and context. They can heavily affect consumer responses and your brand image. A typography suite will be constructed to provide the best experience for your customers.

• Brand Pattern

  A brand pattern is a fun, additional design element that can enhance your brand awareness and recognition. The pattern usually incorporates part of your logo, submark or other design elements and can be used on business cards, digital media and packaging.

• 2 Revisions

  Within The Whole Package, you will be entitled to two free revisions. As the brand strategy/creative direction will be thoughtfully curated and communicated, these revisions aren't always necessary. If desired, the revisions allows you to be concise with your request. The revisions will be evaluated and if they aligns with your project goals/deadlines we can come to an agreement. If more revisions are requested, a revision fee will be added.

• 3-4 Brand Collateral Assets

  You will be given the option to request up to 4 Brand Collateral Assets to accompany your Brand Identity. This can include but is not limited to: Business Cards, Stationary, Gift Cards, Flyers, Letterheads, Brochures, Packaging and Signage

• Brand Style Guide

  Once all designs are signed off and finalised you will receive a Brand Style Guide, which contains detailed specifications on how to present your brand – everything from brand values, voice, logos, typography to colour and pattern. It helps your brand remain consistent in how it looks and feels across different mediums. It is particularly useful when you have various teams working on different projects/goals. Even more so when you hire sub-contractors or an outside source that isn't particularly familiar with your brand.

• File Exchange / Unrestricted Ownership / Copyright Transfer

  Once full payment is made and all files have been exchanged, you will be asked to sign a copyright transfer document. This transfers ownership of the design over to you. I just ask for permission to show the project in my portfolio.

• File Guide

  Your logo and assets will be sent in various formats and file types. This can be daunting. To avoid confusion, you will be given a file guide that explains each one and what they are best used for.

• 1 Hour Off-boarding Call

  This call allows you to express any questions about your Whole Brand Identity. I can best advise you on how to move forward with the assets you've received, as well as ask for feedback on my design process.

• 1 Month on Catch Up (Optional)

  I will send you a questionnaire regarding your new brand identity. It gives me an idea on how your are putting it into practice, if you have any further questions and if you need any additional services.