Summary

FAQs

• Why build this when I can rent/buy a SaaS tool?

  Most SaaS tools are bloated, generic, and force you into their way of doing things. This is built specifically for your brand, your competitors, and your priorities—so you get only what you need, without digging through noise or paying for features you’ll never use.

• What benefit would I have that I’m not getting now?

  You’ll go from scattered, reactive research to a centralized system that tracks what matters in real time—product launches, pricing shifts, positioning changes. It gives you the visibility to make faster, smarter decisions before your competitors even know you’re watching.

• How many competitors can you track?

  Typically 5–10, depending on your market and how much depth we want to go into. If you need more, I can adapt the structure accordingly.

• Where will this data reside?

  You’ll get a live dashboard in Airtable or Notion, customized for your workflow. It’s easily accessible, shareable with your team, and fully editable.

• Can I update or expand it later?

  Absolutely. I’ll provide a framework that’s easy to scale, plus a guide or walk-through so you can add new competitors or adjust metrics over time.

• Will this show me ads, keywords, or SEO rankings too?

  If those are part of your priorities, yes—I can integrate basic traffic/SEO signals and ad copy snapshots using tools like Similarweb, public search, and trend monitoring.

• Will it spy on my competitors?

  Only the legal way. 😎