Competitive Landscape Tool Built Around Your Brand

Rajarshi Dasgupta

Starting at

1,000

/wk

About this service

Summary

I’ll build a custom dashboard that tracks your competitors across product updates, pricing, traffic, and positioning—so you don’t have to guess what they’re doing. Built around your brand’s needs, not off-the-shelf templates, this tool gives you real-time, actionable insight to stay one step ahead. No fluff—just clear moves backed by data.

Process

Initial Consultation & Goal Alignment We’ll start by understanding your business objectives, key competitors, and what specific data or trends you care about (e.g., pricing shifts, traffic, messaging, product changes).

Competitor Research & Framework Setup I’ll identify and define the most relevant competitors to track and build a data framework around product, pricing, positioning, SEO signals, or ad behavior.

Dashboard Creation & Data Integration I’ll set up your live dashboard (in Airtable or Notion), configure relevant automations, and organize the data in a clear, easy-to-use format.

Insight Layer & Summary Generation Beyond the numbers, I’ll extract key trends and observations—what’s changing, where gaps are, and how you can respond strategically.

Final Delivery & Walkthrough You’ll receive the full dashboard, insight summary, and a short guide or walk-through to keep tracking competitors without ongoing dependencies.

FAQs

Why build this when I can rent/buy a SaaS tool?
Most SaaS tools are bloated, generic, and force you into their way of doing things. This is built specifically for your brand, your competitors, and your priorities—so you get only what you need, without digging through noise or paying for features you’ll never use.
What benefit would I have that I’m not getting now?
You’ll go from scattered, reactive research to a centralized system that tracks what matters in real time—product launches, pricing shifts, positioning changes. It gives you the visibility to make faster, smarter decisions before your competitors even know you’re watching.
How many competitors can you track?
Typically 5–10, depending on your market and how much depth we want to go into. If you need more, I can adapt the structure accordingly.
Where will this data reside?
You’ll get a live dashboard in Airtable or Notion, customized for your workflow. It’s easily accessible, shareable with your team, and fully editable.
Can I update or expand it later?
Absolutely. I’ll provide a framework that’s easy to scale, plus a guide or walk-through so you can add new competitors or adjust metrics over time.
Will this show me ads, keywords, or SEO rankings too?
If those are part of your priorities, yes—I can integrate basic traffic/SEO signals and ad copy snapshots using tools like Similarweb, public search, and trend monitoring.
Will it spy on my competitors?
Only the legal way. 😎

What's included

Competitor Discovery & Framework Setup
Identify relevant competitors and define tracking parameters—product mix, pricing, traffic, ad activity, and positioning.
Custom Dashboard & Data Integration
Build a structured dashboard using Airtable or Notion, pulling and organizing market data for real-time tracking and visual clarity.
Insights Summary & Strategic Highlights
Deliver a summarized view of actionable patterns, market gaps, and competitor movements—tailored to inform your brand’s next steps.

Skills and tools

AI Automation

Business Strategist

Consultant