Editorial Design for Brands, Publications & Campaigns. by Don Borjas

Editorial Design for Brands, Publications & Campaigns.

Don Borjas

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About this service

Summary

I create visually engaging editorial systems for brands, magazines, and marketing teams who want to tell better stories through design.

From concept to final layout, I combine strong typographic direction, image curation, and narrative flow — ensuring every page feels intentional and connected to your brand’s voice. Whether it’s a magazine, brand book, digital report, lookbook, or pitch deck, my focus is always on clarity, hierarchy, and emotion.

My editorial process often blends AI-assisted image creation, art direction, and modern design tools to keep things fast, fresh, and on-brand. Let’s collaborate to craft something timeless, structured, and visually magnetic.

What's included

🧭 Strategy & Concept
- Editorial concept and art direction - Visual storytelling framework - Moodboard and visual tone definition - Content structure and hierarchy planning - Design system and grid development
✍️ Design & Layout
- Layout design for print and digital formats - Custom typographic hierarchy and font pairing - Cover design and section dividers - Infographics and data visualization - Tables, charts, and iconography design - Integration of photography and AI-generated imagery - Full-page and modular layout variations - Creative use of white space, pacing, and rhythm
🎨 Brand & Style Integration
- Brand-aligned color palette and visual language - Incorporation of existing brand identity or creation of a new sub-style - Alignment with brand guidelines and tone of voice - Visual consistency across multi-format editorial materials
🧰 Production & Delivery
- Final production-ready files (InDesign, Figma, or PDF) - Exported print-ready and web-optimized versions - Prepress support (bleeds, color profiles, margins, CMYK/RGB) - File organization and naming structure - Revisions and version management

Example projects