To start off the project, I would ask you to fill in the brand questionnaire . This will allow me to get acquainted with the details of the project. After I review the answers, if anything remains unclear I will ask specific questions to clear any doubts. To further illuminate the idea of the aesthetics you are looking for, I will create a mood board with your help. This will allow me to get a clear visual image of the style of brand you have in mind. Not to worry if you haven't yet got a clear idea for your brand. I will be happy to discuss the project and help you through the process of achieving your ideal design.