Conversion-Focused Email Campaign & Flow Design

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About this service

Summary

I design high-converting, brand-consistent email systems for ecommerce brands — from automated flows like welcome and cart recovery to campaign templates for launches, newsletters, and promotions. Every email is crafted to balance conversion strategy with strong visual identity, creating a seamless experience across your marketing touchpoints.
My process focuses on clarity, storytelling, and scalability, with reusable components and mobile-optimized layouts that make ongoing campaigns easier to manage.

Process

Brief & Flow Mapping: We define your key email needs (flows, campaigns, retention) and brand direction.
Design Concepts: Initial design directions to align on visual tone and layout options.
Full Design Production: Final designs of each email or template, optimized for your ESP (Klaviyo, Mailchimp, etc.).
Optional Component Setup: If needed, I create a Figma-based component library for easy updates.
Delivery & Handoff: All assets delivered in organized Figma files, with optional HTML exports upon request.

FAQs

  • Do you offer just the designs or also handle email platform setup?

    This service focuses on design and delivery of organized Figma files. If you need help implementing the emails into your platform (Klaviyo, Mailchimp, etc.), we can discuss it as an add-on.

  • Do you write the email copy?

    This service is design-focused, but I can guide content structure (headlines, CTA placement, content flow). Full copywriting can be added if requested.

  • Can you design transactional emails too?

    Yes — I design transactional flows like order confirmations, shipping updates, and review requests with the same attention to brand consistency and clarity.

  • Do you deliver HTML code?

    By default, I deliver Figma files. If you need HTML exports for your ESP, we can include it as an extra.

  • Can you help create a full email strategy?

    I offer light strategic input on flow logic and best practices. For a full strategy (calendar planning, deep segmentation), I can scope a separate project.

What's included

  • Welcome Flow Design

    A fully branded, conversion-driven welcome sequence (3–5 emails) to introduce your product, build trust, and drive first purchases.

  • Cart Recovery Emails

    High-performing abandoned cart emails (1–3 emails), crafted to recover lost sales with a balance of persuasion and brand storytelling.

  • Transactional Emails

    Custom designs for key transactional moments (order confirmation, shipping updates, review requests, etc.) to reinforce brand consistency post-purchase.

  • Newsletter & Content Templates

    Flexible, reusable templates for regular campaigns (newsletters, product features, blog recaps), optimized for easy editing and content updates.

  • Promotional Campaign Templates

    Ready-to-use templates for launches, holiday campaigns, and special offers — designed to stay visually fresh while aligned with your brand.

  • Reusable Component Library

    Organized set of Figma components (buttons, sections, headers, CTAs) to streamline your email production and ensure consistency across future campaigns.

  • Mobile-Optimized Design

    Every email designed for a seamless, responsive experience across devices — ensuring clarity and conversion from mobile to desktop.

Recommendations

(5.0)

Dustin Wells • Unity Collective

Client • Jun 9, 2025

Fabrizzio was excellent to work with and went above and beyond to make everything perfect. I can't wait to get started on our next project.

Luana Tucunduva

Client • May 19, 2025

Fabrizzio handled the entire design for The Short-Form Blueprint—from the brand and logo to the ebook layout, visual assets, and the landing page built in Framer. When I first saw the book design, I was genuinely impressed—it looked beautiful and felt incredibly well thought out. The landing page had that same level of polish and visual impact. He has a great eye for detail and knows how to make everything feel cohesive, clean, and easy to use. Super reliable and easy to work with!


Skills and tools

Graphic Designer

Email Marketing Designer

UX Designer

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Klaviyo

Klaviyo

Shopify

Shopify

Industries

E-Commerce
Marketing
Fitness & Wellness