Creative Direction (The Story Lab)

Shaina Gabala

Starting at

300

About this service

Summary

For brands, creatives, or campaigns with a message — but no idea how to bring it to life visually. This service helps you build the concept, emotional tone, and visual world of your next campaign, project, or brand launch. From mood to message, we create a story-led direction that feels intentional, aligned, and unforgettable.

FAQs

What kind of projects is this best for?
Brand campaigns, launches, product storytelling, short films, artist visuals, or even social media series. Basically, anything that needs a clear creative vision.
Do you execute the shoot too?
I can — but this service focuses on building the vision. You can add my on-set direction or bundle with photography/videography if needed.
What do I get at the end?
A complete creative direction deck with story, mood, visual references, and production notes — so your team (or mine) can bring it to life.
Can you work with my team or collaborators?
Yes! I’m happy to collaborate with your designer, photographer, or video team to make sure the vision flows across all touchpoints.
Can I pair this with your content or brand strategy services?
Absolutely. It works especially well when paired with photography, videography, or a Brand Strategy if you need foundational clarity first.

What's included

Creative Strategy Call (45–60 mins)
We’ll align on your goals, audience, message, and emotional tone — clarifying what the campaign should feel like, say, and do.
Creative Direction Deck
A polished, presentation-ready document that outlines the story, mood, tone, visual style, and references. Think of it as a blueprint for your campaign or shoot.
Moodboard + Style References
A curated board of visual inspiration to guide everything from lighting and color to styling and locations — all based on your goals and aesthetic.
(Optional) Production Plan
A roadmap for bringing the vision to life — including talent, props, studio/location ideas, and suggested timeline.
(Optional) On-Set Direction
Available as an add-on if you want me to direct or advise during the actual shoot (in-person or remotely).

Example projects