Creative Direction (The Story Lab)Shaina Gabala
For brands, creatives, or campaigns with a message — but no idea how to bring it to life visually. This service helps you build the concept, emotional tone, and visual world of your next campaign, project, or brand launch. From mood to message, we create a story-led direction that feels intentional, aligned, and unforgettable.
What's included
Creative Strategy Call (45–60 mins)
We’ll align on your goals, audience, message, and emotional tone — clarifying what the campaign should feel like, say, and do.
Creative Direction Deck
A polished, presentation-ready document that outlines the story, mood, tone, visual style, and references. Think of it as a blueprint for your campaign or shoot.
Moodboard + Style References
A curated board of visual inspiration to guide everything from lighting and color to styling and locations — all based on your goals and aesthetic.
(Optional) Production Plan
A roadmap for bringing the vision to life — including talent, props, studio/location ideas, and suggested timeline.
(Optional) On-Set Direction
Available as an add-on if you want me to direct or advise during the actual shoot (in-person or remotely).
FAQs
Brand campaigns, launches, product storytelling, short films, artist visuals, or even social media series. Basically, anything that needs a clear creative vision.
I can — but this service focuses on building the vision. You can add my on-set direction or bundle with photography/videography if needed.
A complete creative direction deck with story, mood, visual references, and production notes — so your team (or mine) can bring it to life.
Yes! I’m happy to collaborate with your designer, photographer, or video team to make sure the vision flows across all touchpoints.
Absolutely. It works especially well when paired with photography, videography, or a Brand Strategy if you need foundational clarity first.
Shaina's other services
Starting at$300
Duration2 weeks
Tags
Adobe Premiere Pro
Canva
G Suite
Creative Director
Creative Strategist
Producer
Service provided by
Shaina Gabala Arlington, USA
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- Followers
Creative Direction (The Story Lab)Shaina Gabala
Starting at$300
Duration2 weeks
Tags
Adobe Premiere Pro
Canva
G Suite
Creative Director
Creative Strategist
Producer
For brands, creatives, or campaigns with a message — but no idea how to bring it to life visually. This service helps you build the concept, emotional tone, and visual world of your next campaign, project, or brand launch. From mood to message, we create a story-led direction that feels intentional, aligned, and unforgettable.
What's included
Creative Strategy Call (45–60 mins)
We’ll align on your goals, audience, message, and emotional tone — clarifying what the campaign should feel like, say, and do.
Creative Direction Deck
A polished, presentation-ready document that outlines the story, mood, tone, visual style, and references. Think of it as a blueprint for your campaign or shoot.
Moodboard + Style References
A curated board of visual inspiration to guide everything from lighting and color to styling and locations — all based on your goals and aesthetic.
(Optional) Production Plan
A roadmap for bringing the vision to life — including talent, props, studio/location ideas, and suggested timeline.
(Optional) On-Set Direction
Available as an add-on if you want me to direct or advise during the actual shoot (in-person or remotely).
FAQs
Brand campaigns, launches, product storytelling, short films, artist visuals, or even social media series. Basically, anything that needs a clear creative vision.
I can — but this service focuses on building the vision. You can add my on-set direction or bundle with photography/videography if needed.
A complete creative direction deck with story, mood, visual references, and production notes — so your team (or mine) can bring it to life.
Yes! I’m happy to collaborate with your designer, photographer, or video team to make sure the vision flows across all touchpoints.
Absolutely. It works especially well when paired with photography, videography, or a Brand Strategy if you need foundational clarity first.
Shaina's other services
$300