Daïa SS25 - Photo d'Identité
Shaina Gabala
Daïa SS25 - Photo D'identité
For Daïa's launch campaign, we waned to create a lookbook focused on what styling can represent when it comes to identity. Simple outfits, but bold headscarves and accessories translated as a short film and editorial.
Identity Piïture, A short film for Daia.
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Posted Jul 3, 2025
Launched Daïa’s first collection by creating an emotionally resonant campaign that highlights scarves as more than an accessory.
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DAIA
