Brand Strategy (The Story Strategy)Shaina Gabala
A foundational branding service for creatives, founders, and small brands who want clarity, cohesion, and emotional depth. Together, we define your brand’s story, voice, and visual direction — and turn it into a clear, actionable roadmap you can actually use.
What's included
Strategy Call (45–60 mins)
We’ll align on your brand story, goals, audience, and emotional tone — uncovering the deeper “why” behind your work and the feelings you want your brand to evoke.
Brand Voice Guide
A breakdown of your tone of voice, key messaging traits, signature phrases, and storytelling anchors — so everything you say feels cohesive and emotionally aligned.
Mission & Messaging Clarity
A refined version of your brand’s “what” and “why,” including a purpose statement, audience connection points, and 1–2 core messages that ground everything you create.
Content Pillars (2–3 Themes)
Reusable themes you can use for content, email, web, or social — these reflect your brand’s emotional core and help build trust + connection over time.
Final Brand Strategy Guide
A polished brand strategy kit, presented in a PDF or Notion workspace for easy access — ideal for your team, designer, or future collaborators.
FAQs
Yes! Logos are just one small piece. This service helps you define your voice, message, and brand story — the foundation everything else builds on.
Absolutely. You’ll get clear themes and emotional language you can reuse across social, email, and site copy — so your content actually connects.
No, this is not visual identity design (like logos or packaging). It’s brand strategy — focused on message, emotional tone, voice, and visual direction.
Shaina's other services
Starting at$400
Duration3 weeks
Tags
Gmail
Google Ads
Google Analytics
SEMrush
Slack
Brand Strategist
Creative Strategist
Marketing Strategist
Service provided by
Shaina Gabala Arlington, USA
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- Followers
Brand Strategy (The Story Strategy)Shaina Gabala
Starting at$400
Duration3 weeks
Tags
Gmail
Google Ads
Google Analytics
SEMrush
Slack
Brand Strategist
Creative Strategist
Marketing Strategist
A foundational branding service for creatives, founders, and small brands who want clarity, cohesion, and emotional depth. Together, we define your brand’s story, voice, and visual direction — and turn it into a clear, actionable roadmap you can actually use.
What's included
Strategy Call (45–60 mins)
We’ll align on your brand story, goals, audience, and emotional tone — uncovering the deeper “why” behind your work and the feelings you want your brand to evoke.
Brand Voice Guide
A breakdown of your tone of voice, key messaging traits, signature phrases, and storytelling anchors — so everything you say feels cohesive and emotionally aligned.
Mission & Messaging Clarity
A refined version of your brand’s “what” and “why,” including a purpose statement, audience connection points, and 1–2 core messages that ground everything you create.
Content Pillars (2–3 Themes)
Reusable themes you can use for content, email, web, or social — these reflect your brand’s emotional core and help build trust + connection over time.
Final Brand Strategy Guide
A polished brand strategy kit, presented in a PDF or Notion workspace for easy access — ideal for your team, designer, or future collaborators.
FAQs
Yes! Logos are just one small piece. This service helps you define your voice, message, and brand story — the foundation everything else builds on.
Absolutely. You’ll get clear themes and emotional language you can reuse across social, email, and site copy — so your content actually connects.
No, this is not visual identity design (like logos or packaging). It’s brand strategy — focused on message, emotional tone, voice, and visual direction.
Shaina's other services
$400