Brand Strategy (The Story Strategy)
Starting at
$
400
About this service
Summary
FAQs
I already have a logo. Do I still need this?
Yes! Logos are just one small piece. This service helps you define your voice, message, and brand story — the foundation everything else builds on.
Will this help with my Instagram or website content?
Absolutely. You’ll get clear themes and emotional language you can reuse across social, email, and site copy — so your content actually connects.
Is this a full brand design?
No, this is not visual identity design (like logos or packaging). It’s brand strategy — focused on message, emotional tone, voice, and visual direction.
What's included
Strategy Call (45–60 mins)
We’ll align on your brand story, goals, audience, and emotional tone — uncovering the deeper “why” behind your work and the feelings you want your brand to evoke.
Brand Voice Guide
A breakdown of your tone of voice, key messaging traits, signature phrases, and storytelling anchors — so everything you say feels cohesive and emotionally aligned.
Mission & Messaging Clarity
A refined version of your brand’s “what” and “why,” including a purpose statement, audience connection points, and 1–2 core messages that ground everything you create.
Content Pillars (2–3 Themes)
Reusable themes you can use for content, email, web, or social — these reflect your brand’s emotional core and help build trust + connection over time.
Final Brand Strategy Guide
A polished brand strategy kit, presented in a PDF or Notion workspace for easy access — ideal for your team, designer, or future collaborators.
Duration
3 weeks
Skills and tools
Brand Strategist
Creative Strategist
Marketing Strategist
Gmail
Google Ads
Google Analytics
SEMrush
Slack