Branding: 2-week Sprint

Pro

Laura Jouan

Starting at

$

2,000

About this service

Summary

Designed specifically for startups and small businesses seeking an efficient and cost-effective brand identity solution, this comprehensive branding service provides a streamlined approach to establishing your brand swiftly. Our service delivers essential brand elements that allow you to effectively test the market with minimum viable product (MVP) assets.
We understand the unique challenges new and growing enterprises face, which is why our package includes everything you need to make a strong first impression. From logo design and colour scheme to typography and basic brand guidelines, we ensure your brand is visually cohesive and memorable. With our branding service, you can confidently enter the market, knowing you have a solid foundation to build upon as you expand your reach and scale your operations.

Process

Week 1
Discovery We begin with a comprehensive 1:1 discovery call to understand your brand's foundational elements, such as values, competitors, vision, target audience, tone, and voice. This deep dive provides essential insights into your products or services, enabling us to make informed design decisions that align seamlessly with your brand’s identity and goals.
Concept Presentation In the next phase, we present initial ideas and visual concepts that reflect your brand's personality and objectives. This step is crucial for ensuring alignment on the creative direction. By sharing these concepts early, we confirm that the proposed direction resonates with your brand’s core values, setting a clear path for further development.
Revisions & Refinement
Week 2
Design Development During design development, we focus on creating the key visual elements of your brand, including the logotype, colour palette, and typography. Our aim is to craft a cohesive visual identity that not only stands out but also communicates your brand's essence effectively. Each element is carefully designed to complement the others, creating a unified and harmonious look.
Revisions & Refinement Once the initial designs are complete, we enter the revisions and refinement stage. This involves collaborating closely with you to review and adjust the designs based on your feedback. We work together to make necessary revisions, ensuring that the final designs align with your vision and expectations. This iterative process is key to achieving a polished and perfect brand identity.
Delivery of Assets In the final stage, we provide you with all branding assets in the required formats and a comprehensive brand guideline. This document ensures consistency in future applications, helping to maintain a cohesive brand identity across platforms. With these resources, your brand is equipped for successful and consistent representation moving forward.

FAQs

  • How many revisions are included in the package?

    This package includes two rounds of revisions (Week 1, Week 2)

  • What if we need more revisions beyond the initially agreed scope?

    If you need additional revisions beyond the original scope, you can request paid revisions. Additional rounds are available at a rate of $75 per hour.

  • Further questions?

    I am actively building my profile; don't hesitate to reach out if you need further information. I'll keep updating my portfolio and services; any feedback will be invaluable in improving and better serving my clients.

What's included

  • Logotype (primary)

    The primary logo is the core visual representation of your brand. The final files will include both vector files and other digital formats essential for your branding requirements.

  • Logotype (secondary)

    The secondary logo is a variation of the primary logo. It's designed to provide flexibility in different applications and may be used when the primary logo is not suitable or needs to be adapted. The final files will include both vector files and other digital formats essential for your branding requirements.

  • Colour Scheme

    The colour scheme includes a set of carefully chosen colours that reflect the brand's DNA and style. This palette typically includes primary, secondary, and accent colours, ensuring consistency across all branding and marketing materials.

  • Typography Suite

    A collection of typeface(s) selected to convey the brand's DNA and values. This suite includes primary and secondary fonts for different uses (such as headings, body text, and captions) and provides guidelines on font sizes, weights, and spacing to maintain consistency.

  • Branding Guideline

    A comprehensive two-page document (PDF) that outlines how to use the brand’s visual elements, including the logotype(s), colour suite, typography, and other graphic elements. It ensures consistency across all platforms and materials, providing instructions on correct usage, spacing, and applications to maintain the brand’s integrity.

  • Revision Rounds

    This package includes two rounds of revision

Example projects

A I C I: Branding (2w-Sprint)

Citardière: Branding (2w-Sprint)

At75: Branding (2w-Sprint)

Recommendations

(5.0)

Spencer Lowe • Beat Routes

Client • Mar 5, 2025

Recommended

We've been working with Laura for years, and her design work and vision never fail to inspire. Her attention to detail is exceptional, and I truly admire her creative approach—she consistently brings ideas to the table that I would never have thought of. On top of that, she is a kind and thoughtful person, making her an absolute pleasure to work with.

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

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STARTING AT

$4,000

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Website: Full-service (Webflow)

Example projects

Contact for pricing