Branding: Full-service

Pro

Laura Jouan

Contact for pricing

About this service

Summary

Comprehensive branding package tailored for entrepreneurs seeking to create a striking visual identity that captures their unique business values and goals. Whether starting from scratch or revitalising an existing brand, this service offers a dynamic solution to enhance brand presence and connect with the audience.
The full-service package includes the development of a cohesive visual identity and strategic guidance to ensure every aspect of the brand aligns with the envisioned direction. It focuses on creating a brand that truly reflects the essence of the business.

Process

Discovery We begin with a comprehensive 1:1 discovery call to understand your brand's foundational elements, such as values, competitors, vision, target audience, tone, and voice. This deep dive provides essential insights into your products or services, enabling us to make informed design decisions that align seamlessly with your brand’s identity and goals.
Concept Presentation In the next phase, we present initial ideas and visual concepts that reflect your brand's personality and objectives. This step is crucial for ensuring alignment on the creative direction. By sharing these concepts early, we confirm that the proposed direction resonates with your brand’s core values, setting a clear path for further development.
Design Development During design development, we focus on creating the key visual elements of your brand, including the logotype, colour palette, and typography. Our aim is to craft a cohesive visual identity that not only stands out but also communicates your brand's essence effectively. Each element is carefully designed to complement the others, resulting in a unified and harmonious look.
Revisions & Refinement Once the initial designs are complete, we enter the revisions and refinement stage. This involves collaborating closely with you to review and adjust the designs based on your feedback. We work together to make necessary revisions, ensuring that the final designs align with your vision and expectations. This iterative process is key to achieving a polished and perfect brand identity.
Delivery & Launch In the final stage, we provide you with all branding assets in the required formats, along with a comprehensive brand guideline. This document ensures consistency in future applications, helping to maintain a cohesive brand identity across platforms. With these resources, your brand is equipped for successful and consistent representation moving forward.

FAQs

  • How many revisions are included in the package?

    This package includes two rounds of revisions

  • What if we need more revisions beyond the initially agreed scope?

    If you need additional revisions beyond the original scope, you can request paid revisions. Extra rounds are available at an hourly rate.

  • Do you provide ongoing brand support?

    Yes, we offer ongoing support to ensure your brand remains consistent and effective as your business evolves. Some of our clients started with a ‘2-week Sprint’ package then went ‘Full-service’ when the time was right.

  • Further Questions?

    I am actively building my profile; don't hesitate to reach out if you need further information. I'll keep updating my portfolio and services; any feedback will be invaluable in improving and better serving my clients.

What's included

  • Brand Discovery

    A summary document that captures the essential aspects discussed during our 1:1 call along with the chosen brand mood board. This serves as a reference point for the design decisions made.

  • Logotype

    A singular representation of your brand's name that identifies and conveys your values and goal. This service includes a primary logo, secondary logo, favicon, and sub-marks (if applicable), all provided in relevant file formats to ensure recognition and consistency across various platforms and materials.

  • Colour Scheme

    The colour scheme includes a set of carefully chosen colours that reflect the brand's DNA and style. This palette typically includes primary, secondary, and accent colours, ensuring consistency across all branding and marketing materials.

  • Typography Suite

    A collection of typeface(s) selected to convey the brand's DNA and values. This suite includes primary and secondary fonts for different uses (such as headings, body text, and captions) and provides guidelines on font sizes, weights, and spacing to maintain consistency.

  • Mockups

    High-quality images that showcase how the new visual identity can be applied across different mediums, from digital platforms to physical spaces. You can reuse these images on social media, websites, and marketing campaigns.

  • Brand Elements x5

    This includes brand patterns and supporting graphic elements. These assets empower your brand's visual identity, extending it beyond just the logo. They ensure a cohesive and impactful presence across various platforms.

  • Brand Guideline

    A comprehensive document (PDF) that outlines how to use the brand’s visual elements, including the logotype(s), colour suite, typography, and other graphic elements. It ensures consistency across all platforms and materials, providing instructions on correct usage, spacing, and applications to maintain the brand’s integrity.

  • Revision Rounds

    This package includes two rounds of revision

Example projects

BEAT: Branding (Full-service)

Recommendations

(5.0)

Spencer Lowe • Beat Routes

Client • Mar 5, 2025

Recommended

We've been working with Laura for years, and her design work and vision never fail to inspire. Her attention to detail is exceptional, and I truly admire her creative approach—she consistently brings ideas to the table that I would never have thought of. On top of that, she is a kind and thoughtful person, making her an absolute pleasure to work with.

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

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