Minimum Viable Brand — Identity, System & TemplatesErnesto Carrazana
You have the idea. You have the momentum. What you're missing is a brand foundation that works without you having to explain it every time.
This is your minimum viable brand: the smallest set of strategic and visual decisions you need to show up with clarity, consistency, and confidence from day one.
Not a logo drop. Not a template pack. A real brand starting point built on positioning, not decoration.
What you get
Strategic alignment session (30 min) — to define your core message, audience, and visual direction before any design happens
Primary logo + 2 variations (horizontal, vertical, icon) — editable source files (AI, PNG, SVG)
Color palette — 1 primary + 2 accent colors, chosen with your audience and positioning in mind
Typography pairing — selected fonts with a usage guide
5 social media templates (Canva - Kittl) — ready to use on Instagram/TikTok\
Quick brand guide (PDF) — basic rules so your brand stays consistent from the start
Who this is for
Solo founders, coaches, or creators who need a clear, strategic visual foundation to launch or relaunch without overthinking it.\n\nClarity first. Everything else follows.
FAQs
Example work
Starting at$997
Duration5 days
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Designer
Brand Strategist
Service provided by
Ernesto Carrazana proSantiago De Los Caballeros, Dominican Republic
- 45
- Followers
Minimum Viable Brand — Identity, System & TemplatesErnesto Carrazana
Starting at$997
Duration5 days
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Designer
Brand Strategist
You have the idea. You have the momentum. What you're missing is a brand foundation that works without you having to explain it every time.
This is your minimum viable brand: the smallest set of strategic and visual decisions you need to show up with clarity, consistency, and confidence from day one.
Not a logo drop. Not a template pack. A real brand starting point built on positioning, not decoration.
What you get
Strategic alignment session (30 min) — to define your core message, audience, and visual direction before any design happens
Primary logo + 2 variations (horizontal, vertical, icon) — editable source files (AI, PNG, SVG)
Color palette — 1 primary + 2 accent colors, chosen with your audience and positioning in mind
Typography pairing — selected fonts with a usage guide
5 social media templates (Canva - Kittl) — ready to use on Instagram/TikTok\
Quick brand guide (PDF) — basic rules so your brand stays consistent from the start
Who this is for
Solo founders, coaches, or creators who need a clear, strategic visual foundation to launch or relaunch without overthinking it.\n\nClarity first. Everything else follows.
FAQs
Example work
$997