What's included

• Brand Strategy

  [3 days] Define the brand, its values, personality, tone of voice in communications, and its core message.

• Logo

  [1 week] Logotype, symbol, logo combinations, alternative combinations, associations and colors, placements. 3 proposals and 2 revisions included.

• Color Palettes

  [2 days] Primary palette, secondary palette, proportions, combinations, usage examples.

• Typography

  [1/2 day] Primary typeface, secondary typeface, weights, hierarchy, usage examples.

• Photo & Video Art Direction (D.A.)

  [1/2 day] Moodboard and recommendations for the artistic direction of your photo and video content.

• Projections

  [1 day] Fictitious staging of your identity on: social media, email marketing, business cards, menus, letters, envelopes, signage, packaging, textiles, etc.

• Additional Services

  If needed: creation of digital or print formats, layout design, preparation for printing (menus, cards, packaging, signage, display, banners, stories, digital ads, etc.).