Project Scope:

The project scope includes a content strategy for growth as well as delivery across multiple platforms. The content strategy comprises of a comprehensive content calendar with planned coverage of outlined pillars. The multi-platform delivery includes any channel that is relevant to the brand and its audience, streamlining content to be adaptable and complementary to respective platforms.

Phases:

Discovery Phase: Identify target audience, social media strategy, content pillars

Creation Phase: Content creation

Approval Phase: Curate content calendar and get content approval

Testing Phase: Start testing/posting

Performance Analysis Phase: Analyse and track key metrics

Client Guidelines:

Clients should be ready to provide detailed information about their business, their target audience, and their marketing goals. Feedback will be sought at various stages of the project, and timely responses will be appreciated to ensure project timelines are met.