Project Scope:

The project scope includes the market analysis to obtain insights, a full brand identity system as well as distribution strategy and channels. Market analysis consists of reports and research techniques including determining the business' value proposition, SWOT analysis, brand positioning and more. The brand identity component would include a full design system, with logos, graphics, style guides and stationery. Finally, the brand distribution strategy would determine the channels in which the brand will be interacted with and experiences, such as a website, social media channel or offline.

Phases:

Discovery Phase: Understand the client's business, goals, target audience and positioning.

Strategy Phase: Develop campaign strategy and KPI based on collected data.

Creative Concept Phase: Determine the message of the campaign and explore and pitch ideas on how to execute it.

Execution Phase: Manage the necessary logistics required to achieve the best outcome.

Finalisation Phase: Refine and finalise deliverables based on feedback and deliver project.

Client Guidelines:

Clients should be ready to provide detailed information about their business, their target audience, and their goals. Feedback will be sought at various stages of the project, and timely responses will be appreciated to ensure project timelines are met.