Campaign Creation and Direction
Erin Teo
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About this service
Summary
Project Scope:
The project scope includes the campaign conceptualisation and its production execution. The conceptualisation proposal covers market analysis, target audience identification, campaign concept design, positioning and goal setting. The production component will include storyboarding, production across various mediums and strategy.
Phases:
Discovery Phase: Understand the client's business, goals, target audience and positioning.
Strategy Phase: Develop campaign strategy and KPI based on collected data.
Creative Concept Phase: Determine the message of the campaign and explore and pitch ideas on how to execute it.
Pre-Production Phase: Manage the necessary logistics required to achieve the best outcome.
Finalisation Phase: Refine and finalise deliverables based on feedback and deliver project.
Client Guidelines:
Clients should be ready to provide detailed information about their business, their target audience, and their marketing goals. Feedback will be sought at various stages of the project, and timely responses will be appreciated to ensure project timelines are met.
What's included
Campaign Conceptualisation Proposal
Moodboarding | Consumer and Competitor Analysis | Design and Strategy | Fresh and innovative concept outlines informed by market research and analytics and aligned to project objectives and brand identity.
Campaign Execution and Production
Development | Storyboarding | Production Design | Translation of these concepts into compelling visual narratives that effectively communicate campaign message and resonate with target audience.
Example projects
Skills and tools
Graphic Designer
Creative Director
Content Writer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
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