Full Brand Experience - From strategy to design by David Castillo

Full Brand Experience - From strategy to design

David Castillo

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About this service

Summary

Craft a complete brand experience that will help you connect with your customers, supercharge your transformation efforts and drive business performance.

We will create an authentic story based on your aspirations, who you serve and what makes you special.

Do you have questions or want to know more? Feel free to jump on a call through Calendly link.

About me 14 years of experience building brand experiences. I offer a unique dual perspective on brand development, combining expertise from outsiders and insiders, we excel in crafting brands from their core, driving growth both internally and externally, and client-side experience to create seamless brand integration across all departments.

In short, we understand the long game, and what a win-win scenario looks like. This multifaceted background allows us to equip your organization with the tools necessary for seamless brand integration across all departments — from early adoption to scaling.

We ensure a cohesive brand experience, bringing together designers, copywriters, developers, and marketers to drive exceptional growth. By bridging the gap between you and your customers, we help turn engagement into lasting loyalty, equipping your brand with the tools needed for meaningful connections and long-term success.

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My approach

✔️ Delivery exactly what you need to ensure the most efficient path to achieving your goals.

✔️ Through empathy, we deeply understand your objectives, market and customers, allowing us to craft meaningful solutions that bridge the gap between you and your customers.

✔️ Clear and constructive communication is the foundation of seamless collaboration, making it easier for everyone to work smoothly, adapt to changes in any project, and the things done successfully.

Process

1️⃣ Immersion & Discovery

We start by understanding your business objectives, market and current challenges. This initial step lays the foundation for meticulous planning.

2️⃣ Purpose & Brand Strategy

Through a series of workshops we will clarify and help you clarify your authentic story based on your aspirations, who you serve, and what makes you special. (Fundamentals: North star, Vision & mission, Values, Customer Interviews, Positioning, Customer experience, Roadmap & goals)

3️⃣ Brand Identity

How you tell your story by developing your verbal and visual identity, rooted in a defined brand personality. (Brand personality, Verbal identity & Messaging, Your visual identity elements – logos, typography, colors, pattern, artistic and photography direction, etc)

4️⃣ Brand Touch points Map out a series of relevant touch points that cover your focus areas across the brand experience (Website & Blog, Social Media Kit, Email Template, Stationary, Sales Deck)

5️⃣ Brand Launch & Governance

Create a plan and execute your brand launch, including post-launch materials from extensive brand guidelines and a system storage for all the assets you need.

What's included

🎯 Brand Strategy
☉ Discovery and research ☉ Brand story and fundamentals (North star, vision & mission, values) ☉ Positioning ☉ Customer interviews ☉ Customer journey.
🎨 Brand Identity & Design
☉ Brand personality workshop ☉ Verbal identity (Messaging and tone of voice) ☉ Visual language & identity systems (logo, color palette & typography, pattern, graphic elements, illustration, artistic and photography direction, etc.) ☉ Brand style guidelines ☉ Brand touchpoints and applications ( Like other Collateral, print & signage, apparel and social media kit, presentation template) ☉ Environmental design

Example projects

Veriff - The Brand Journey of a Unicorn

Zenthos Brand - Algorithmic Trading Fund

Estonian Research Information System (ETIS)

Recommendations

(5.0)

Karita Sall • Veriff

Client • Oct 20, 2025

Recommended

I worked with David while he was leading Marketing Design at Veriff. He was responsible for creating all marketing materials — from collateral and multi-channel campaign assets to the complete redesign of Veriff's website with an exceptional focus on UX. His strength are brand building, web design and superb UX. He led the brand evolution, helping the company grow from a scrappy startup into a polished global scale-up. He is systematic, detail-oriented, deeply committed to crafting excellence.

Ivans Kravcovs • Reach Studio

Client • Jul 7, 2025

Recommended

David played a key role in shaping our (Reach Studio’s) visual identity. He designed our Logo, crafted a cohesive brand image, selected our colour palette, and even created custom fonts. David developed a clear plan of action, listened closely to feedback, and made several thoughtful iterations as we progressed. All work was completed on time and within the originally stated budget. Highly professional, talented, and a pleasure to work with!

Helena Heideman • Mindshifters

Client • Jun 30, 2025

Recommended

Working with David has always been efficient, resourceful, and - above all - fun! He has clear systems, an endless toolkit, and a strategic mindset that keeps projects on track and drives them to the finish line. David is approachable, supportive, and always ready to answer questions - even my silliest ones. Collaboration with him is never dull; he works quickly, thinks creatively, and always delivers on his promises.

Skills and tools

Brand Design

Brand Strategist

Illustrator