Brand Visual Identity by David Castillo

Brand Visual Identity

David Castillo

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About this service

Summary

Craft a complete brand experience that will help you connect with your customers, supercharge your transformation efforts and drive business performance.

We will create an authentic story based on your aspirations, who you serve and what makes you special.

Do you have questions or want to know more? Feel free to jump in a call through Calendly link.

About me

14 years of experience building brand experiences. I offer a unique dual perspective on brand development, combining expertise from outsiders and insiders, we excel in crafting brands from their core, driving growth both internally and externally, and client-side experience to create seamless brand integration across all departments.

In short, we understand the long game, and what a win-win scenario looks like. This multifaceted background allows us to equip your organization with the tools necessary for seamless brand integration across all departments — from early adoption to scaling.

We ensure a cohesive brand experience, bringing together designers, copywriters, developers, and marketers to drive exceptional growth. By bridging the gap between you and your customers, we help turn engagement into lasting loyalty, equipping your brand with the tools needed for meaningful connections and long-term success.

See LinkedIn

My approach

✔️ Delivery exactly what you need to ensure the most efficient path to achieving your goals.

✔️ Through empathy, we deeply understand your objectives, market and customers, allowing us to craft meaningful solutions that bridge the gap between you and your customers.

✔️ Clear and constructive communication is the foundation of seamless collaboration, making it easier for everyone to work smoothly, adapt to changes in any project, and the things done successfully.

Process

1️⃣ Immersion & Discovery

We start by understanding your business objectives, market and current challenges. This initial step lays the foundation to understanding what you really need and meticulous planning.

2️⃣ Brand Personality Workshop

We will facilitate a workshop to define your personality that will lead the art direction of your visual language.

3️⃣ 2 Creative Routes

We'll develop a presentation that brings your brand identity to life through two innovative creative directions. You'll see how your logo, color palette, typography, and design elements come together seamlessly in real-world applications like websites, social media, apparel, and stationery. This collaborative journey allows us demonstrate a unique visual identity that reflects your brand's personality and essence, ensuring every detail resonates with your vision.

4️⃣ Create Brand Identity System.

Once the creative route is chosen, we'll dive into the technical aspects of all visual elements and systems. We'll perfect the chosen logo, create variations, and refine the details of your color palette to ensure it works seamlessly across both printed and digital platforms. Additionally, we'll develop more visual elements, perfect patterns, and establish a mood for your photography. This is where we focus on the nitty-gritty details that bring your entire visual language to life.

Logo marks & variants

Colour Pallet

Typography

Icons

Graphical elements or Pattern

Illustrations

Photography mood

5️⃣ Brand Touch points

Design the relevant touchpoints that cover your focus areas across the brand experience, including email templates, stationery, sales decks, social media kits, and websites. These touchpoints will help create a cohesive and engaging brand presence.

6️⃣ Brand Launch & Governance

Create a plan and execute your brand launch, including post-launch materials. This includes your brand guidelines and a system storage for all the assets you need.

What's included

📝 Brand Personality Workshop
We will facilitate a workshop to define your personality that will lead the art direction of your visual language.
🎯 2 Creative Routes
We'll develop a presentation that brings your brand identity to life through two innovative creative directions. You'll see how your logo, color palette, typography, and design elements come together seamlessly in real-world applications like websites, social media, apparel, and stationery. This collaborative journey allows us to demonstrate a unique visual identity that reflects your brand's personality and essence, ensuring every detail resonates with your vision.
✨ Mesmerizing Logo
Your logo is the cornerstone of your brand's visual identity. We will design a unique mark, a memorable logo symbol, and a favicon, ensuring they work together to make a lasting impression across all your channels and platforms.
🔄 Brand Identity System
A logo alone is not enough to achieve differentiation. We will craft a unique visual language that reflects your personality and helps you stand out anywhere. • Logo system • Color palette • Typography • Chosen design elements: Supporting visuals like patterns, icons, or graphic motifs to enhance your brand’s presence.
📲 Brand Touch Points and Applications
We will implement your brand across multiple channels and touchpoints of your choice: • Basic Brand Touchpoints (Business Cards, Letterhead on google docs, Email Signature) • Packaging • Slides deck template in G-slides • Social Media Kit (Instagram, Facebook, Linked In, Ticktock)
📝 Easy-to-Use Brand Guide
This comprehensive guide helps you and your team scale design operations and maintain consistency across all brand touchpoints. It provides detailed guidelines on brand personality, logo usage, color palette, typography, and design elements, serving as your go-to resource for a cohesive and professional brand presence.

Example projects

Veriff - The Brand Journey of a Unicorn

Zenthos Brand - Algorithmic Trading Fund

a link to the video instead.

The Walking Eddie: mobile game

Recommendations

(5.0)

Ivans Kravcovs • Reach Studio

Client • Jul 7, 2025

Recommended

David played a key role in shaping our (Reach Studio’s) visual identity. He designed our Logo, crafted a cohesive brand image, selected our colour palette, and even created custom fonts. David developed a clear plan of action, listened closely to feedback, and made several thoughtful iterations as we progressed. All work was completed on time and within the originally stated budget. Highly professional, talented, and a pleasure to work with!

Helena Heideman • Mindshifters

Client • Jun 30, 2025

Recommended

Working with David has always been efficient, resourceful, and - above all - fun! He has clear systems, an endless toolkit, and a strategic mindset that keeps projects on track and drives them to the finish line. David is approachable, supportive, and always ready to answer questions - even my silliest ones. Collaboration with him is never dull; he works quickly, thinks creatively, and always delivers on his promises.

Skills and tools

Brand Designer

Brand Strategist

Graphic Designer