What's included

• DIGITAL MARKETING STRATEGY//

  A comprehensive plan outlining your businesses digital marketing objectives, target audience, channels, and tactics.

• KEYWORD RESEARCH ANALYSIS//

  A list of relevant keywords for SEO (Search Engine Optimization) and PPC (Pay-Per-Click) campaigns.

• CONTENT MARKETING//

  Content assets such as blog posts, articles, infographics, videos, and digital products such as e-books that are created to help build your top of funnel strategy.

• SOCIAL MEDIA CONTENT//

  Regularly scheduled weekly social media posts, including images, captions, and hashtags for various platforms.

• EMAIL MARKETING CAMPAIGNS//

  Branded email templates, email lists, and scheduled campaigns for client communication.

• SEARCH ENGINE OPTIMIZATION (SEO)

  Monthly reports on website performance, keyword rankings, and organic traffic improvements. Link building services would pair well with a public relation strategy.

• PAY PER CLICK ADVERTISING//

  Ad campaigns set up on platforms like Meta, Google Ads, Instagram or TikTok. including ad copies and targeting settings.

• SOCIAL MEDIA ADVERTISING//

  Ad campaigns on platforms like Facebook Ads, Instagram Ads, or TikTok Ads including ad creatives and audience targeting.

• WEB ANALYTICS REPORTS//

  Reports on landing page or website traffic, user behavior, conversions, and other key performance indicators.

• LEAD GENERATION FORMS//

  Creation and management of lead capture forms on websites to gather customer information and build top of funnel strategy to generate qualified leads.

• GRAPHIC DESIGN & CREATIVE ASSETS//

  Visual elements for social media, website banners, ad creatives, and other promotional materials.

• AB/ TESTING REPORTS//

  Reports on the results of A/B tests to optimize landing pages, emails, or ads.

• MONTHLY REPORTS AND ANALYTICS//

  A summary of campaign performance, including key metrics and insights, often delivered on a monthly basis.

• COMPETITIVE ANALYSIS REPORTS//

  Research on competitors' digital marketing strategies and recommendations based on findings.

• CONVERSION RATE OPTIMIZATION (CRO)//

  Suggestions for improving website elements to increase conversion rates.

• CLIENT/TEAM TRAINING & WORKSHOPS//

  Training sessions and workshops to educate your clients/team about digital marketing strategies and tools.

• ONLINE ADVERTISING BUDGET ALLOCATIONS//

  Recommendations for budget distribution across various advertising channels. Budget management and reporting.

• SOCIAL MEDIA STRATEGY TO ENCOURAGE GROWTH//

  Customized goals and reports related to increasing social media followers and engagement rates. *No purchasing of fake followers as it clouds the real statistics that are used as a benchmark for conversions and sales from your social media platforms.

• REPUTATION MANAGEMENT//

  Strategies to manage and improve your online reputation and reviews. This pairs well with an ongoing brand management service.

• CUSTOMER RELATIONSHIP MANAGEMENT (CRM) INTEGRATION//

  Implementation and setup of CRM software for client relationship management.