
Brand Strategy and Design
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About this service
Summary
What's included
BRAND STRATEGY //
Brand Strategy Document: This outlines your overall brand strategy, including the brand's mission, vision and values. This is delivered in an extensive Brand Kit.
BRAND IDENTITY//
This includes the visual elements of your brand such as the logo, color palette, typography, and imagery guidelines.
MESSAGING STRATEGY//
This outlines the key messages and communication strategies to convey your brand's story and value proposition.
BRAND STORYTELLING FRAMEWORK//
An overarching narrative that will guides how your brand tells its story, tone of voice as well as key phrases and frameworks to create a memorable experience and build authority in your industry.
BRAND COLLATERAL//
This encompasses various materials like business cards, letterheads, brochures, and any other physical or digital materials that feature your brand.
WEBSITE DESIGN//
Website Design: If your project includes a website, you would receive design mockups and wireframes after a website strategy call with me.
SOCIAL MEDIA ASSETS//
Design elements for social media profiles, posts, and cover images to maintain a consistent brand presence online.
PACKAGING DESIGN//
For physical products, packaging design can be a crucial element of branding.
ADVERTISING CAMPAIGN CONCEPTS//
If advertising is part of the strategy, you will receive ad concepts and designs to support your go to market strategy.
MARKET RESEARCH PROJECTS//
Insightful data and analysis on your target audience, competitors, and market trends.
PHOTOGRAPHY & IMAGERY//
Guidelines for photography styles and sources for stock images or custom photoshoots. I can also fly out to you for an in person VIP content day!
VIDEO ASSETS//
If video content is part of the strategy, you’ll receive video concepts and design elements.
LAUNCH STRATEGY//
Recommendations for rolling out your new brand, including timelines and key milestones.
ONGOING BRAND MANAGEMENT//
A monthly plan for how the brand will be managed and evolved over time will be discussed during weekly meetings.
Example projects
Skills and tools