What's included

• BRAND STRATEGY //

  Brand Strategy Document: This outlines your overall brand strategy, including the brand's mission, vision and values. This is delivered in an extensive Brand Kit.

• BRAND IDENTITY//

  This includes the visual elements of your brand such as the logo, color palette, typography, and imagery guidelines.

• MESSAGING STRATEGY//

  This outlines the key messages and communication strategies to convey your brand's story and value proposition.

• BRAND STORYTELLING FRAMEWORK//

  An overarching narrative that will guides how your brand tells its story, tone of voice as well as key phrases and frameworks to create a memorable experience and build authority in your industry.

• BRAND COLLATERAL//

  This encompasses various materials like business cards, letterheads, brochures, and any other physical or digital materials that feature your brand.

• WEBSITE DESIGN//

  Website Design: If your project includes a website, you would receive design mockups and wireframes after a website strategy call with me.

• SOCIAL MEDIA ASSETS//

  Design elements for social media profiles, posts, and cover images to maintain a consistent brand presence online.

• PACKAGING DESIGN//

  For physical products, packaging design can be a crucial element of branding.

• ADVERTISING CAMPAIGN CONCEPTS//

  If advertising is part of the strategy, you will receive ad concepts and designs to support your go to market strategy.

• MARKET RESEARCH PROJECTS//

  Insightful data and analysis on your target audience, competitors, and market trends.

• PHOTOGRAPHY & IMAGERY//

  Guidelines for photography styles and sources for stock images or custom photoshoots. I can also fly out to you for an in person VIP content day!

• VIDEO ASSETS//

  If video content is part of the strategy, you’ll receive video concepts and design elements.

• LAUNCH STRATEGY//

  Recommendations for rolling out your new brand, including timelines and key milestones.

• ONGOING BRAND MANAGEMENT//

  A monthly plan for how the brand will be managed and evolved over time will be discussed during weekly meetings.