Sales Collateral: One-Pagers & Sell Sheets

Pro

Jana Ballieul

Starting at

690

About this service

Summary

I create clean, persuasive one-pagers and sell sheets that help you communicate your offer clearly — without overwhelming your audience.

Whether you're introducing a service, summarizing a partnership, or following up after a call, I design branded collateral that’s easy to read, easy to send, and built to make an impact.

Problem: “We need a sharp, quick way to tell people what we do — without making them open a 30-slide deck.” Solution: I design concise, on-brand one-pagers and sell sheets that help you pitch services, products, or partnerships with clarity and speed. Ideal for: Follow-ups, email intros, recap docs, partner snapshots Outcome: A polished sales doc your team actually uses — and that gets read.

Process

1. Project Kickoff & Strategic Discovery Call We start with a focused strategy call to understand your offer, target audience, and the role this asset will play in your sales process. I’ll review any existing materials, brand guidelines, and typical sales scenarios—so we can build a clear, persuasive layout that speaks directly to your buyer’s needs.

2. Concept & Visual Direction I create initial slide layouts and set the visual tone using your brand colors, fonts, and design system. You’ll receive an early preview to approve the direction before full execution.

3. Full Deck Design I design a polished, brand-aligned one-pager or up to 4-page sell sheet that clearly communicates your offer. Each layout is structured for clarity, includes custom visuals, and is tailored to your goals — whether that’s selling a service, showcasing a partnership, or summarizing key information.

4. Revisions & Refinement Once the first draft is delivered, you can request one or two rounds of revisions to tweak visuals, refine copy, or adjust pacing. I’ll make sure everything is sharp and pitch-ready.

5. Final Delivery & Implementation Support You’ll receive the final file in your preferred format (PDF, PowerPoint, or InDesign), along with editable working files for future updates. I’ll also provide practical advice on how to use the asset in your sales funnel—from outreach to meetings—and how to adapt it for future products, markets, or teams.

FAQs

How much does a one-pager or sell sheet cost?
Pricing depends on the format and number of pages: - One-Pager (1 page, portrait or landscape) — $690 - Sell Sheet (2–4 pages) — $970 Both options include design, brand alignment, layout strategy, and 1–2 rounds of revisions. If you're unsure which format suits your content, I’m happy to advise.

What's included

Strategic Discovery Call
Every project starts with a 30-minute discovery call to align on your offer, sales goals, and target audience. We’ll review any existing materials, define common objections or challenges your sales team faces, and clarify the message you want to communicate. This ensures the final one-pager or sell sheet is not just visually strong—but built to support real conversations and conversions.
One-Pager (Single page, portrait or landscape)
You’ll receive a fully designed one-page document (in portrait or landscape format), tailored to your brand and purpose — whether that’s for sales outreach, a sponsorship snapshot, or a quick company overview. Delivered in PowerPoint, InDesign, or your preferred software, it includes a clear structure, on-brand visuals, and optional copy polish. Final files include an editable source file and a ready-to-send PDF, with 1–2 rounds of revisions.
Sell Sheet (2–4 pages, portrait or landscape)
This deliverable includes a custom-designed 2 to 4-page sell sheet, ideal for introducing services, products, or partnership opportunities with more depth. Built in your preferred format, it’s structured for clarity and visual impact, featuring brand-aligned design, custom layout, and copy refinement if needed. You’ll receive both editable working files and a polished PDF, with up to 2 revision rounds included.
Implementation Support
Once your sales collateral is complete, I’ll share guidance on how to use it effectively—whether that’s in outreach, meetings, or follow-up. I’ll also advise on how to adapt the layout or messaging for future use cases, so your team gets more long-term value from a single, well-crafted asset.
High-resolution PDF version
Print- and web-optimized PDF of the final sell sheet.
File links
Link to all working files and templates, including design files and layout components.

Recommendations

(5.0)

Vincent Buyssens • Thoughtform

Client • Jul 14, 2025

Recommended

I'm the type of client who really knows what he wants, but can't always express it. It took a 30 minute call and a brief look at my disparate moodboard for Jana to simply one-shot the branding system I wanted. That's how good she is.