Basic Brand Identity Guidebook - Logo, Typography, Iconography

Lindsay Giachetti

Starting at

$

350

About this service

Summary

Your brand speaks for your company so it should reflect a unique perspective that can be woven into everything from product to marketing. With a Brand Identity Guidebook, I'll give you everything you need to get started harnessing the power of your brand.

Process

I begin by getting a feel for your company - what are its origins, what makes it unique and inspiring, and how it speaks to customers.
Next I create a mood board of imagery, words or phrases, and sometimes music inspired by what we've discussed and the research I've done.
After comes one or more logos reflecting the mood, then colors, then typography that represents the emotional resonance of the brand. We may do a revision based on what is resonating with you.
Lastly, it is bundled up and delivered as your Brand Identity Guidebook - a Figma source file including logos, colors, typography, styles, and iconography. A PDF version may be delivered upon request.

FAQs

  • I already have some ideas, can we start with those?

    Absolutely. If you are already feeling inspired, but not sure where to take it from there, we can pick up where you left off. I will still do an inspiration exercise because oftentimes we'll find even more to pull from.

  • How many revisions do I get?

    Under this scope we'll have one round of revisions if needed.

What's included

  • Logo

    An engaging one-of-a-kind logo or word mark representing your company and everything it stands for.

  • Color Palette

    An inspired color palette giving your brand another dimension.

  • Typography

    A bespoke typography kit including web or app implementation guidelines.

  • Icons

    Indispensable iconography representing your brand as needed for your website, app, or social media.

  • Brand Identity Guidebook

    A personalized reference guide for your company's brand identity including logo, color palette, font guidelines and icon usage, delivered as a Figma file with embedded colors and styles for seamless design integration.

Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Industries

Graphic Design

More services

Custom Press Kit - Copy + Quotes + Imagery

Example projects

STARTING AT

$150

fixed rate

SEO Playbook

STARTING AT

$1,800

fixed rate

E-Book Marketing Campaign

Example projects

STARTING AT

$1,600

fixed rate