SEO Playbook

Lindsay Giachetti

Starting at

$

1,800

About this service

Summary

Your digital marketing strategy starts here! Get a playbook outlining how you can boost to your credibility and trustworthiness with customers by leveraging SEO to build brand awareness and get quantifiable results.

Process

After going over information from you it's off to the races! I'll perform a competitor analysis, research keywords, come up with a content strategy, and provide you with a complete playbook, including an SEO roadmap.
Next we will clean up your site structure and modify or add relevant tags to make it easy for users and search engines to travel through your site. I'll make recommendations for optimizing performance on desktop and mobile and knock out any easy wins. If you use WordPress to build your website, there is a convenient Yoast SEO plug-in we may want to take advantage of at this time.
When we are done you'll have robust SEO on your existing site and a plan to leverage SEO going forward as a cornerstone of your marketing plan.

FAQs

  • Everyone says I need SEO, but is it really necessary?

    If you want to drive as much traffic as possible to your website, you need to make your website attractive to search engines. The good news is, you can meet the needs of search engines while still speaking to the humans - your customers - who are searching for what you have to offer. Without SEO, it is really difficult to get the attention of search engines, and if you aren't on their radar, they aren't showing you in the best light (or worst case, they aren't bubbling you up at all) to your customers.

  • Which comes first, SEO or content creation?

    SEO must be buttoned up in order for your content to take advantage of it. While content creation can be a fruitful endeavor that drives traffic and ultimately business to your site, if you haven't established good authority with search engines, getting your content in front of your customers will be much more difficult, if not impossible.

What's included

  • SEO Audit & Action Plan

    An in-depth technical audit that will ensure that every ranking signal aligns with search engine algorithms. A prioritized action plan is your North Star for what steps you take next.

  • Keyword Research

    eywords are reconciled with customer intent, and prioritized and categorized so you are sending the right expertise and authority signals to search engines and customers. This will take your SEO to the next level and give your existing and future customers a fantastic experience.

  • Content Strategy

    A comprehensive plan for content creation across mediums that take advantage of keywords and establish you as an expert in order to give customers what they are searching for.

  • SEO On-Page Implementation

    In order to get tangible SEO results, search engines need to be actively looking at your website and make sense of it. We'll make visual and under-the-hood changes that make your site easily digestible for search engines, as well as properly ranked and displayed for customers.

  • SEO Off-Page Optimization

    We make sure that your site is sending more positive signals to Google by building high authority.

Duration

2 weeks

Skills and tools

SEO Specialist

SEO Writer

SEO Content Manager

Ahrefs

Google Ads

SEMrush

Yoast SEO

Industries

Marketing

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