Brand Identity
Brand Review & Audit
We'll complete a full audit of your current branding.
Brand Strategy
We'll have a Strategy Workshop and dig deep into the roots of your brand. This includes competitor and target audience analysis, defining your brand story, positioning, values, messaging, personality and tone of voice. This will then be compiled into a Brand Strategy Guide Doc.
Moodboard and Creative Direction
2 initial concept options will be presented for you to choose from. Including colours, fonts, visuals and mockups.
Logo Suite
Primary and Secondary Logo, Submark and Favicon.
Typography Suite
Your selected brand fonts.
Colour Palette
Custom colour palette based on your brand strategy and creative direction.
Brand Elements
Supporting graphic elements that keep the brand effortlessly cohesive (brand patterns, illustrations, icons, graphics).
10 Brand Visuals / Launch Graphics
10 high quality graphic visuals that can be used on social media, your website or other marketing materials.
Brand Collateral Designs
2 pieces of branded collateral. Examples: business cards, thank you cards, packaging, social media templates etc.
Brand Guidelines
A document explaining everything in your brand and how to use it to stay consistent.
Revisions
3 revision rounds are included.