Logo Design Primary logo Variations (horizontal, vertical, stacked) Simplified or icon version Monochrome/black & white versions Color Palette Primary colors Secondary/accent colors Usage guidelines Typography Primary brand font(s) Secondary/supporting fonts Hierarchy examples (Headings, body, captions, etc.) Visual Elements Icons, patterns, textures, or illustrations Shapes or graphic systems

Brand purpose, mission, vision, values Tone of voice and messaging principles Logo usage rules (clear space, incorrect usage) Color codes (HEX, CMYK, RGB, Pantone) Typography usage (sizes, spacing, examples) Photography style & imagery direction Layout/grid system examples Applications mockups (stationery, digital, ads, packaging, etc.)

Print Materials: Business cards Letterhead & envelopes Brochures, posters, flyers Packaging design Digital Assets: Social media profile & cover images Post templates (Instagram, LinkedIn, Facebook, etc.) Email signature Website UI mockups or design system Environmental/Physical Branding (if relevant): Signage Merch (t-shirts, mugs, tote bags, etc.) Office branding

Master logo files in multiple formats: Vector (AI, EPS, SVG) Raster (PNG, JPG) Print-ready (CMYK, high resolution) Digital (RGB, web-optimized) Brand guidelines as PDF (sometimes interactive or online brand hub) Exported collateral templates (InDesign, Photoshop, Canva, or Figma files)