Concepts & Visuals Initial moodboards / creative directions Design concepts (usually 2–3 options) Final approved packaging design Packaging Layouts (Die-lines) Print-ready artwork applied to the manufacturer’s dieline template Clear indication of folds, cuts, glue areas, bleed, and safe zones Logo & Brand Integration Placement of logos, product names, taglines Correct use of brand fonts and colors Color & Print Specifications CMYK/Pantone color callouts Finishes (matte, gloss, spot UV, foil stamping, emboss/deboss, etc.)

Print-Ready Files (with bleed, crop marks, color profiles): AI / EPS / PDF (vector-based, editable) TIFF / PSD (if imagery included) High-res mockups (3D renders or flat previews for approval) Separation Files (if needed) For spot colors, varnishes, or metallic inks Font Files or Outlined Text (depending on printer requirements)

3D Mockups / Renders Photorealistic renders of the packaging (useful for approvals, website, e-commerce, marketing) Application Examples Lifestyle mockups (shelf display, unboxing views) Social media versions (if client requests)

Packaging System / Series Design Variations for product flavors, sizes, or SKUs Color-coding or design system for product lines Guidelines Document (Mini Brandbook for Packaging) Rules for consistent packaging design across products Print production notes