What's included

• Brand Guidelines

  Brand Mission and Vision: A clear articulation of the brand's purpose and long-term goals. Brand Values: The core principles and beliefs that guide the brand's behavior. Brand Voice and Tone: The language and style used in all brand communications. Brand Story: The narrative that explains the brand's origin, values, and unique selling proposition.

• Logo and Brand Mark Guidelines

  Primary Logo: The main logo used in most applications. Secondary Logos: Variations of the primary logo for different uses (e.g., horizontal, vertical, or monochromatic versions). Brand Icons: Smaller graphic elements that represent specific aspects of the brand.

• Color Palette

  Primary Colors: The main colors used in the brand's visual identity. Secondary Colors: Additional colors used for accents or specific applications.

• Typography

  Primary Font: The main font used for headlines and body copy. Secondary Font: A complementary font used for accents or specific elements. Font Usage Guidelines: Rules for font size, line height, and spacing.

• Imagery Guidelines

  Brand Photography Style: The aesthetic and tone of brand photography. Illustration Style: The style of illustrations used in brand materials. Image Usage Guidelines: Rules for cropping, resizing, and modifying brand images.