Growing companies rarely need “more design” in the abstract. They need clearer direction, stronger systems, and someone who can make sure the brand holds together as the business changes.

I work as an embedded fractional Creative Director, partnering with leadership and marketing teams to make better brand and design decisions, build visual systems, and maintain consistency across websites, campaigns, presentations, and digital touchpoints.

This is an ongoing partnership for businesses that have moved beyond one-off design projects but don’t need, or aren’t ready for, a full-time Creative Director.

This retainer is a good fit if:

Your brand is growing faster than your current design system

Different teams are creating inconsistent visual communication

Your website, marketing, and sales materials no longer feel connected

Internal designers or marketers need stronger creative direction

Leadership needs a senior creative partner to help prioritise what matters

You have recurring design needs but don’t want to manage several freelancers

Creative Direction Ongoing direction across brand, web, campaigns, presentations, and digital communication.

Brand Stewardship Keeping your visual identity consistent while evolving it to meet the needs of a growing business.

Web & Digital Direction UX and UI feedback, website improvements, landing-page direction, and oversight of new digital experiences.

Design Systems Templates, guidelines, component systems, and brand libraries that make design easier to use and scale across teams.

Campaign & Launch Support Creative direction for key launches, campaigns, events, and high-visibility communication.

Team Guidance Design reviews, feedback, and direction for internal designers, marketers, developers, and external partners.

Executive Communication Support for high-stakes presentations, proposals, sales materials, and leadership communication.

The retainer includes ongoing strategic direction and selected hands-on design support where it creates the most value.

Typical monthly involvement includes:

2 strategic creative-direction sessions

Ongoing async feedback and design review

Brand and website guidance

Review of key visual materials before launch

Creative prioritisation and monthly planning

Direction for designers, marketers, developers, or external partners

Selected hands-on design support

Monthly priorities and recommendations

The engagement includes up to approximately 16 to 20 hours per month. Additional production work or larger standalone projects can be scoped separately.

We start by reviewing your current brand ecosystem, including the website, marketing, presentations, and key visual touchpoints.

Together, we define:

What should stay

What needs refinement

Where inconsistency is hurting the brand

The highest-impact priorities

A practical creative roadmap for the next 90 days

Each month focuses on the highest-value priorities for the business. That may include brand evolution, website improvements, launch direction, presentation systems, campaigns, design libraries, or team guidance.

The scope adapts as the company evolves, while the goal stays consistent: stronger creative consistency and better design decisions across the business.

Deliverables vary based on monthly priorities and may include:

Creative direction documents

Annotated design feedback

Brand-system recommendations

Website and UX reviews

Visual concepts

Presentation systems

Campaign direction

Templates and reusable assets

Design-library updates

Creative briefs for internal or external teams

Starting at $4,500/month 3-month minimum engagement

Includes up to approximately 16 to 20 hours of senior creative direction and selected design support per month. Additional production or larger standalone projects can be scoped separately.