Strategic Brand Design

Mark Smith

Starting at

10,000

About this service

Summary

I offer tailored brand design services that go beyond aesthetics to create cohesive, strategic visual identities. By combining in-depth research, creative exploration, and a client-centric approach, I craft brands that resonate with target audiences while standing out in competitive markets. My focus on aligning every detail with your unique vision ensures your brand remains authentic, impactful, and ready to grow.

Process

Discovery & Research We start by understanding your business, goals, and audience. Through a collaborative process, I gather insights about your market, competitors, and brand aspirations to set the foundation for meaningful design.

Strategy & Concept Development I translate research into actionable brand strategies, including mood boards and initial design directions. This phase ensures we have a clear visual and conceptual roadmap tailored to your brand's unique identity.

Design Exploration Here’s where the creative magic happens! I craft multiple logo and brand identity concepts, showcasing unique options that align with your vision. We’ll refine the chosen direction together, ensuring it captures your essence.

Finalization & Assets Once the design is perfected, I prepare all necessary files, including logos, color palettes, typography, and additional elements for print and digital use. Everything is delivered in a ready-to-use format.

Brand Guidelines & Handoff To keep your brand consistent across all touchpoints, I provide detailed brand guidelines. These serve as your go-to resource for logo use, typography, color application, and more. You’ll also receive all design files in various formats for flexibility.

Post-Launch Support Even after the project wraps, I’m here to support your branding needs. Whether it’s new materials or adjustments, I’ll ensure your brand continues to thrive.

FAQs

How long does the branding process take?
The timeline for branding projects typically ranges from 2–6 weeks, depending on the complexity of the work and the scope of deliverables. I ensure timely delivery while maintaining top-quality results.
What do I need to provide to get started?
To kick off the project, I’ll need a detailed brief about your business, including your goals, target audience, and any existing branding or inspiration. Don’t worry—I’ll guide you through the process and ask all the right questions!
How many logo concepts will I receive?
You’ll receive 2–3 distinct logo concepts to choose from. We’ll work together to refine your preferred direction to ensure it’s perfect for your brand.
Do you include revisions in the process?
Yes, revisions are included! My standard package covers up to 3 rounds of revisions to make sure the final design aligns with your vision. Additional revisions can be discussed if needed.
What’s included in the final delivery?
You’ll receive all logo files in various formats (PNG, SVG, AI, EPS) for both print and digital use. Additionally, I provide a brand style guide outlining logo usage, color palettes, typography, and other key branding elements.
Can you create additional brand materials like business cards or packaging?
Absolutely! I offer extended branding services, including business cards, packaging design, social media templates, and more. Let me know your needs, and I’ll tailor a package for you.
Do you offer support after the project is completed?
Yes, I provide post-project support for any additional needs, whether it’s tweaking files or creating new brand materials. I’m here to help your brand continue to grow.
What makes your branding service unique?
I combine creative storytelling with clean, modern design to build brands that resonate. With extensive experience in industries like hospitality, tech, and retail, I ensure your brand stands out while staying true to its values.
What if I’m not sure about my brand’s direction?
No problem! I specialize in helping clients clarify their vision and positioning through brand strategy sessions. Together, we’ll uncover your brand’s unique voice and identity.
How do I get started?
Simply reach out to me with your project details, and we’ll schedule an initial consultation. From there, I’ll create a custom proposal and plan to bring your brand to life.

What's included

Research & Strategy
Phase 1: Comprehensive audience profiling to deeply understand your target market and their needs. Competitive landscape analysis to identify key players, trends, and opportunities for differentiation. Development of initial brand positioning to define your unique space in the market. Drafting of a mission statement to articulate your brand's purpose and a vision statement to reflect its aspirations. Final Phase: Updated and refined brand positioning, mission, and vision statements aligned with your brand’s goals and values. Definition of core brand values to serve as the foundation for your identity. Creation of updated brand headlines and value propositions for clear communication of your uniqueness.
Moodboards & Concept Development
Round 1: Presentation of two distinct visual concepts, each representing a high-level direction for the brand's aesthetics. Round 2: Refinement of the selected concept based on feedback to ensure it aligns with your vision and preferences.
Messaging & Visual Identity
Phase 1: Messaging development: Includes tone of voice, language conventions, core values, and brand vocabulary. Initial visual identity: Creation of one comprehensive direction based on the chosen moodboard, including logo design, color palette, typography, iconography, and a cohesive design system for brand consistency. Final Phase: Refinement of messaging and tone to strengthen your brand’s story and ensure it connects with your audience. Fine-tuning of the visual identity to align perfectly with your brand vision, ensuring every detail speaks to your brand's uniqueness.
Brand Guidelines
Comprehensive guidelines for logo usage, typography, tone of voice, messaging, photography style, and graphical conventions. Includes detailed specifications to maintain consistency across all platforms and touchpoints.
Handoff & Deliverables
All logo assets delivered in print and digital formats, including PNG, SVG, AI, and EPS files. Iconography and graphic elements prepared for multiple uses. A PDF brand guideline and a digital version (via Figma) for easy access and future updates.

Example projects