For organizations doing valuable work whose public identity does not yet communicate it. I build visual systems that make the work easier to recognize, explain, and use across web, print, and everyday communications.

We start with your audience, positioning, and the places the brand has to show up. I develop a focused visual direction, then design the identity and practical usage rules. The result is a working system your team can apply consistently, rather than a logo file with no guidance.

This service covers identity design. Website design and build can be scoped alongside it when useful. My work for NOAA Global Systems Laboratory and The Gardner’s Inc. shows the range: complex science communication and a local service business, each with a distinctive, usable identity.