Visual Identity Package - Strategic Identities

Aymen E.

(0)

Starting at

1,200

About this service

Summary

If you know the importance of branding and you figured out your brand's essence (the purpose, competitors, values, and personality of your brand, target audience) and you want to visualize that through a Visual Identity (logo suite, color palette, typography, and some graphic elements...) then this package is for you.

Process

Information Gathering: To start, I'll send you a questionnaire to gather information about your business and your needs. Things like your purpose, target audience, values, personality and more.

Creative Direction: I’ll create mood boards based on the gathered information and research.

You get to choose one mood board that will influence and guide my creative thinking.

Sketching: I'll start by sketching rough ideas and concepts for your logo design. Then I'll choose the best two concepts and digitize them.

Color Selection: I'll experiment with different color schemes to ensure the logo looks great and aligns with your brand's mood.

Quick presentation: I'll present the three logo concepts with color palette and few mockups to visualize the logos.

You get to choose one concept that I'll focus on and continue with the designing the brand.

Finishing the brand: I'll choose fonts that suite your brand's personality. Design pattern and graphic elements if necessary.

Presentation & Feedback: I'll present the final concept to you for feedback and revisions. Elaborating on the reasoning behind my design choices and showcasing how your brand can live in real life using mockups .

You will give your feedback and ask for 3 revisions.

Finalizing: Once you've approved the design, I'll start preparing identity guideline and the deliverables for delivery. This include creating various file formats and versions of the logo to use in different contexts.

What's included

Mood boards
Mood boards based on the information I gathered about your brand. You get to choose one mood board to guide my creative thinking.
Logo Suite
Primary logo - Secondary logo - logomark. Basically variations of the main logo to fit you different applications and to show consistency.
Color Palette
A set of colors fitting your brand. In HEX, RGB & CMYK codes
Brand Pattern & graphic elemtents
Consistent visual element used in a brand's design to create a recognizable and cohesive look.
Brand Typeface/font
Could be one typeface with different weights and sizes. Or paring couple of typefaces.
Mockups
To help you visualize you identity in action.
Identity Style Guide
A pdf with rules for the consistent and effective use of a logo, color pairing and font pairing. To ensure a cohesive and recognizable identity.