Brand Identity + Packaging Design
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About this service
Summary
In close collaboration we get straight to work on the design.
A suitable package for all those who already have an overview of the market and the competition and know exactly where they want to position themselves with their new brand.
Based on your shared knowledge (Positioning and competition analysis) you will receive 2-3 design concepts for your new or reworked brand identity and the final detailed design of your product. Ready to print.
You can also liven up your social channels with the first deliverables (infographics/icons/font & colours/image concept).
Handover to a web designer of your choice / recommendation.
Process
Phase 01
Shaping your visual identity (20 days)
In this first project phase, we translate your positioning into a coherent design concept. Your product takes centre stage. A visual world of the brand is created around the product. From the logo, typography and colour scheme to the icon language and a concept for the visual language and product presentation, everything is finely coordinated.
Presentation of 2-3 Design concepts
Development of the selected Design Concept
Phase 02
Packaging Design (10 days)
Realisation of the packaging design in the new design. Development of the facings, back and side views of the packaging design of your product with all the texts and content information supplied by you. Print data creation and handover of the print files.
Definition of the use of the logo, colours, font, infographics and icons as well as the visual language in a brand guideline.
Creating the assets for the brand kit.
What's included
Branding concept / Mini Guideline
The final branding concept is explained and regulated in a mini-guideline. The use of logo, font, colour, information graphics, layout system and icons or patterns that are part of the initial image are defined.
Brand Toolkit
Includes: Logo Suite, Colour Palette, Typography, 2-3 infographics, 2-3 Social Media Posts, 2-3 icons
Packaging Design
Includes: Packaging Design of your product in the new branding, ready to print
Example projects
Skills and tools
Brand Designer
Packaging Designer
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
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