Complete Brand Identity Design

Starting at

$

500

About this service

Summary

A cohesive brand identity to capture your vision and connect with your audience. From logo design and color palettes to brand guidelines and marketing assets, I ensure consistency across all touchpoints. With detailed mockups and strategic presentation, your brand will stand out with clarity, recognition, and impact.

Process

Discovery & Research
Understand your business, goals, target audience, and competitors.
Gather inspiration and define the brand's core values and personality.
Concept Development
Create initial logo concepts and visual styles based on research.
Explore different design directions and refine the strongest ideas.
Logo Design & Refinement
Finalize the logo with variations (color, black & white, icon, monogram).
Ensure scalability and adaptability across different media.
Brand Guidelines Creation
Develop a comprehensive brand manual, covering logo usage, color schemes, typography, and imagery style.
Include rules for consistent implementation across all platforms.
Marketing & Collateral Design
Design key marketing assets such as business cards, social media templates, and packaging.
Ensure all assets reflect the brand's voice and visual identity.
Final Presentation & Handoff
Present the full brand design with mockups to demonstrate real-world applications.
Provide all files, guidelines, and assets for easy use in the future.

FAQs

  • What’s included in your brand design service?

    It's flexible based on your needs and what you have already but you can expect logo design, typography, color palette, visual identity system, and brand guidelines.

  • What do you need from me to get started?

    We’ll start with a brand questionnaire and a strategy session to understand your vision, target audience, and goals. If you have inspiration or existing assets, that helps too.

  • Do you offer brand strategy as part of the service?

    Yes. Every project includes foundational brand strategy to ensure your visuals align with your brand’s positioning, voice, and audience.

  • How many logo concepts do you provide?

    This is negotiable, but typically there will be 3 or 4 rough designs to determine a direction. You will pick one and we will refine that one to a final version. This includes all versions of the logo such as typemarks, monograms, and different color schemes.

  • Can I request revisions?

    Of course, I offer unlimited revisions you deserve to get what you pay for.

  • Will I receive all the final design files?

    Yes. You’ll receive high-resolution logo files (AI, SVG, PNG, and JPG), along with a brand guide detailing your fonts, colors, and usage rules.

  • Do you offer web design along with branding?

    Yes. We can extend your brand identity into a website design, whether that’s a simple landing page or a full website.

  • How do you price your branding services?

    Pricing is based on project scope. We offer fixed packages and custom quotes depending on your needs. Reach out for a detailed proposal.

What's included

  • Logo & Visual Identity

    A custom logo with variations as needed or desired (primary, secondary, icon), plus a cohesive visual identity.

  • Color Palette & Typography

    A thoughtfully chosen color scheme and font pairings to ensure brand consistency.

  • Brand Guidelines

    A document outlining logo usage, colors, typography, imagery style, and overall brand voice.

  • Marketing & Social Media Assets

    Branded templates and examples for social media, business cards, packaging, or other relevant materials

  • Mockups & Presentations

    Real-world applications of the brand (signage, packaging, website previews, social media) to showcase how it comes to life.

Recommendations

(5.0)

Marcel Habermehl

Client • Mar 25, 2025

Taylor was great to work with—easygoing, responsive, and always clear about what needed to happen next. He has a sharp eye for detail, which really came through in both the UX flow and the brand visuals. What I appreciated most is that he didn’t just design something that looks good. He thought about how it all fits together to support our business and make things work better overall. Highly recommended. Thanks again, Taylor!

Ambar Febriani

Client • Mar 16, 2025

I had a great experience with Taylor. The design is minimalistic and simple in the best way. I'm impressed by how well he understood not only my vision for the brand, but also my personality and values and captured that in the design. He also did great handing over materials and showing me basics on Figma so i can take control and continue building the brand on my own. Thanks, Taylor!


Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Affinity Designer

Affinity Designer

Affinity Photo

Affinity Photo

Figma

Figma

Industries

Advertising
Computer Software
Retail