Logo Design + Guidelines

Starting at

$

4,500

About this service

Summary

I’m Antonio Calvino, an Italian Graphic Designer with a minimalist approach, specialize on Logo Design, Branding, Visual Identities and Editorial Design.
Working with individuals, businesses and agencies from all around the world, with clients how: Universal Music Group, Pexels , AirUp, Supercell…

Process

Brief and Research: After reading the client's brief to understand the company, target, and mission, I will begin the research phase. This involves studying the industry and analyzing competitors to understand their communication strategies and gain design inspiration. Finally, I will establish a visual line with images, colors, shapes, fonts, and textures to guide the entire project.
Exploring Ideas: At this stage, I’ll begin sketching the initial ideas, giving them clear shapes and concepts that can be visualized.
Refining: Next, we refine the concepts on the computer, using appropriate grids for construction and making color proofs.
Presentation: A presentation will be prepared with the developed concepts to show the client potential brand usage and highlight its value.
Revisions: With all concepts, studies, and the presentation available, the review phase begins. Together with the client, we will determine preferences among the various concepts and identify any necessary changes.
Finalizing: In the final phase, we export all logo formats to be delivered in various colors (colored, negative, and positive), for web and print, along with a brand manual if requested by the client.

What's included

  • Logo Design

    • 3 unique logo concept to choose from;
 • No limit of round of revisions;
 • Original color palette;


  • Presentations

    Each logo concept will be presented to the client through a dedicated presentation. It will include all relevant details about the logo, colors, and typography, along with mockups showcasing how the logo can be applied in real-world scenarios.

  • Logo Guidelines

    A logo guidelines will be provided, detailing its construction, proper usage and restrictions, possible applications, and all relevant guidelines.

  • File Formats

    The standard file formats provided to the client include .AI, .EPS, .PNG, and .PDF, with the option to request additional formats if needed.


Duration

5 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Industries

Design

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