Visual identity

Pro

Antonio Calvino

Starting at

9,000

About this service

Summary

I’m Antonio Calvino, an Italian Graphic Designer with a minimalist and modernist approach, specialize on Logo Design, Branding, Visual Identities and Editorial Design.

Working with individuals, businesses and agencies from all around the world, with clients how: Universal Music Group, Pexels , AirUp, Supercell…

Process

• Brief and Research: After reading the client's brief to understand the company, target, and mission, I will begin the research phase. This involves studying the industry and analyzing competitors to understand their communication strategies and gain design inspiration. Finally, I will establish a visual line with images, colors, shapes, fonts, and textures to guide the entire project.

• Exploring Ideas: At this stage, I’ll begin sketching the initial ideas, giving them clear shapes and concepts that can be visualized.

• Refining: Next, we refine the concepts on the computer, using appropriate grids for construction and making color proofs.

• Presentation: A presentation will be prepared with the developed concepts to show the client potential brand usage and highlight its value.

• Revisions: With all concepts, studies, and the presentation available, the review phase begins. Together with the client, we will determine preferences among the various concepts and identify any necessary changes.

• Finalizing: In the final phase, we export all file formats, for web and print.

What's included

Visual Identity
• 3 unique logo concept to choose from;  • No limits of round of revisions;  • Typography; • Layouts; • Stationery; • Photography Style; • Graphic Elements / Patterns; • Original color palette;  • Brand Manual; • All file formats (.AI, .EPS, .PNG, .PDF) and any additional files you need;  • 60-day timeframe.
Presentations
Each concept will be presented to the client through a dedicated presentation. It will include all relevant details about the visual identity, along with mockups showcasing how the identity can be applied in real-world scenarios.
File Formats
The standard file formats provided to the client include .AI, .PSD, .EPS, .JPG, .PNG, and .PDF, with the option to request additional formats if needed.

Example projects

Nicholas Visual Identity

Jania Brand Identity

SKILLREP rebranding

Recommendations

(5.0)

Francesca Grasso • ‘Nsisca

Client • Nov 10, 2025

Recommended

I entrusted Antonio with the development of several design projects, from the logo to the creation of various brand elements for my hospitality business. What impressed me the most was his ability to transform my vision into an image in which I truly recognized myself, as if he had known me forever. He is extremely professional and, most importantly, has a remarkable ability to empathize with his clients, balancing their wishes with his own creative and professional vision.

Alessia Visicaro

Client • Nov 8, 2025

Recommended

I've been working with Antonio for several years, and his talent in Logo Design and Branding is unmatched. He has a great ability to understand client requests, but above all, the values and soul of the companies for which he has built Visual Identities. He listens to every need and creates brand personalities that are always unique and timeless. Highly recommended!

Duration

8 weeks

Skills and tools

Brand Design

Logo Designer

Visual Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Industries

Design

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