Visual identity

Starting at

$

9,000

About this service

Summary

I’m Antonio Calvino, an Italian Graphic Designer with a minimalist and modernist approach, specialize on Logo Design, Branding, Visual Identities and Editorial Design.
Working with individuals, businesses and agencies from all around the world, with clients how: Universal Music Group, Pexels , AirUp, Supercell…

Process

Brief and Research: After reading the client's brief to understand the company, target, and mission, I will begin the research phase. This involves studying the industry and analyzing competitors to understand their communication strategies and gain design inspiration. Finally, I will establish a visual line with images, colors, shapes, fonts, and textures to guide the entire project.
• Exploring Ideas: At this stage, I’ll begin sketching the initial ideas, giving them clear shapes and concepts that can be visualized.
• Refining: Next, we refine the concepts on the computer, using appropriate grids for construction and making color proofs.
• Presentation: A presentation will be prepared with the developed concepts to show the client potential brand usage and highlight its value.
• Revisions: With all concepts, studies, and the presentation available, the review phase begins. Together with the client, we will determine preferences among the various concepts and identify any necessary changes.
• Finalizing: In the final phase, we export all file formats, for web and print.

What's included

  • Visual Identity

    • 3 unique logo concept to choose from;
 • No limits of round of revisions;
 • Typography; • Layouts; • Stationery; • Photography Style; • Graphic Elements / Patterns; • Original color palette;
 • Brand Manual; • All file formats (.AI, .EPS, .PNG, .PDF) and any additional files you need;
 • 60-day timeframe.

  • Presentations

    Each concept will be presented to the client through a dedicated presentation. It will include all relevant details about the visual identity, along with mockups showcasing how the identity can be applied in real-world scenarios.

  • File Formats

    The standard file formats provided to the client include .AI, .PSD, .EPS, .JPG, .PNG, and .PDF, with the option to request additional formats if needed.


Duration

8 weeks

Skills and tools

Brand Designer

Logo Designer

Visual Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Industries

Design

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