Brand Identity DesignDiana Shchurova
A brand identity is more than a logo. It is a visual world that tells your story, shapes how people feel, and makes your brand memorable.
I create thoughtful, cohesive brand identities built around your business, audience, and positioning.
The process begins with discovery and research. I study your brand, target audience, competitors, category, visual context, and communication goals. Based on these insights, I develop a clear creative direction and translate it into a complete visual system.
The result is a distinctive and practical identity that works consistently across digital and printed touchpoints. You will receive clear brand guidelines explaining how to use your logo, typography, color palette, graphic elements, and visual principles in everyday communication.
Throughout the project, I keep the process structured and transparent, with clear stages, concept presentations, and dedicated feedback rounds.
What’s included
Brand Discovery
Brand questionnaire
Business and audience research
Competitor research
Visual research
Visual Identity
Primary logo
Secondary logo variations
Color palette
Typography system
Graphic elements & patterns
Selected brand applications
Brand Guidelines
Logo usage
Clear space & minimum sizes
Color specifications
Typography rules
Graphic system
Image direction
Brand application examples
Final files for print and digital use
Starting at$1,200
Duration3 weeks
Tags
Adobe Illustrator
Adobe Suite
Figma
Brand Designer
Brand Guidelines
Brand Strategist
Logo Designer
Typographer
Visual Identity
Service provided by
Diana Shchurova Tbilisi, Georgia
- 1
- Followers
Brand Identity DesignDiana Shchurova
Starting at$1,200
Duration3 weeks
Tags
Adobe Illustrator
Adobe Suite
Figma
Brand Designer
Brand Guidelines
Brand Strategist
Logo Designer
Typographer
Visual Identity
A brand identity is more than a logo. It is a visual world that tells your story, shapes how people feel, and makes your brand memorable.
I create thoughtful, cohesive brand identities built around your business, audience, and positioning.
The process begins with discovery and research. I study your brand, target audience, competitors, category, visual context, and communication goals. Based on these insights, I develop a clear creative direction and translate it into a complete visual system.
The result is a distinctive and practical identity that works consistently across digital and printed touchpoints. You will receive clear brand guidelines explaining how to use your logo, typography, color palette, graphic elements, and visual principles in everyday communication.
Throughout the project, I keep the process structured and transparent, with clear stages, concept presentations, and dedicated feedback rounds.
What’s included
Brand Discovery
Brand questionnaire
Business and audience research
Competitor research
Visual research
Visual Identity
Primary logo
Secondary logo variations
Color palette
Typography system
Graphic elements & patterns
Selected brand applications
Brand Guidelines
Logo usage
Clear space & minimum sizes
Color specifications
Typography rules
Graphic system
Image direction
Brand application examples
Final files for print and digital use
$1,200