– Essential Logo System: Primary logo, secondary logo, submark + full color variations. – Brand Illustrations (1–3): Light, minimal illustrations that support the aesthetic and add individuality to the brand. – Core Visual Identity: • Curated typography pairing • Refined color palette (RGB, CMYK, HEX) • Simple supporting graphics • 1-3 brand patterns • Simple package design/menu/cards – Mini Brand Guidelines (~10-15 pages): Logo usage rules, color system, typography, basic examples. – Offboarding & Final Files: • Web + print formats • Print-ready files and technical preparation • Organized delivery for immediate use