I provide UX/UI design audit services to evaluate existing designs and identify areas for improvement. By conducting thorough usability tests and analyzing the effectiveness of the current design, I can suggest actionable recommendations to enhance the overall user experience.

Steps Involved in Evaluating a Design:

STEP 1: Choose a piece of the service, experience, or problem you want to focus on.

Example: we want to increase the sales at our online gift shop.



STEP 2: Identify one emotion you want to evoke in your audience of focus.

Example: We want our visitors to feel satisfied when they find gifts for their loved ones at our online store.



STEP 3: Brainstorm other services, experiences, or solutions that evoke that emotion. Choose one to move forward with.

Example: Amazon.com is a wonderful place to find toys under $25. To start exploring, all you need to do is click a card.



STEP 4: Explore how that analogous service, experience, or solution evokes that emotion. Get specific.

Example: It's almost as though Amazon can read my mind with their banner that allows me to easily find toys under $25 on their homepage!



STEP 5: Fill in this statement: How might we make (our service, experience, or problem) more like (analogous service, experience, or solution)?

Example: How might we make our customers happy by making it easy for them to find the perfect gifts for their loved ones in a matter of seconds?

How might we make finding the right gifts more intuitive, like Amazon.com?



STEP 6: Use this statement as the framing for a second brainstorm to generate new ideas for your context.

Example: what if we use AI to achieve this goal?